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A Social Media Influencer - Coggle Diagram
A Social Media Influencer
DEFINITION
Someone who has many followers on social media and is also expert in a subject or authority like cooking where their reviews can influence the decision of their audience which called engagement.
TYPES OF INFLUENCER
BY FOLLOWERS
MEGA ( 1M++)
MACRO ( 500K - 1M)
MID-TIER ( 50K-500K)
MICRO ( 10K-50K)
NANO ( 1K- 10K)
The greater number of followers ( with good engagement ) might cost you greater amount for one's review / post
BY TYPES OF CONTENT
Bloggers
Youtubers
-Podcasters
Social posts
BY LEVEL OF INFLUENCE
Celebrities
Key Opinion Leaders ( Journalist ,Academics)
Chromo Influencers
HOW DO THEY WORK
They create a trend of a brand
They engage with people to encourage them to buy products
They also make a regular post on their feed or stories
WHAT ARE SOCIAL MEDIAS ?
Twitter
Instagram
Facebook
Youtube
Blog
HOW DO THEY GET PAID ?
Affiliate Marketing
Display advertising
Sponsored posts and brand campaign
Ambassadors
Promoting merchandises
Exclusive content