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UNIT 3 - WHAT'S ON A NAME - Coggle Diagram
UNIT 3 -
WHAT'S ON A NAME
Expressions with name
Family name
A big name
Call (someone) names
Stage name
You name it
What’s-his-name/what’s-her-name
Name the day
The name of the game
Name for (himself, herself)
Brand names Making and selling
Before choosing a name
Targeted at the…market-target market
Distinguish your product
Make an impact
Make a brand name
Be unique/ memorable
Create emotional connection
Options: Wordplay/ Foreign name
Launch a manufacturer’s product/ chain of (shops, restaurants…)
Advertisements
Image
Logo
Consumers
Obsessed with clothing brands
Pressure to wear clothing brands