EOT (27/1/22)
PED's
Long Term Effects
Commercialization in sport
Factors affecting participation in PA
age
Gender
socio economic group
ethnicity
disability
Effects on skeletal system
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Increased Bone Density
Increased strength of ligaments and tendons
Muscular Hypertrophy
Rest for adaptations to happen
Effects of exercise on the Cardiac system
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Decreased resting heart rate
Faster recovery rate
Increase in stroke volume
Cardiac hypertrophy
Capillarisation
Increased number of red blood cells
Drop in resting BP (diastolic)
Effects of exercise on the Respiratory system
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Increase in Vital capacity
Increase in Alveoli
Increased strength of diaphragm & intercostal muscles.
Each element of the golden triangle relies on one another
without media coverage sports are less attractive to sponsor who want their business or products to be publishised
Media use uses sport to gain viewers
Business uses the media to advertise their products
sponsorship
The process of attempting to gain money from an activity e.g. sport.
Characteristics of commercialization sport
Professional sport - it is high quality; has high skill level
Sponsorship and business - they go hand in hand
Entertainment - sports with short time scale tend to be more popular and entertaining.
Contracts - involving sales of merchandise and bidding for television rights
Athletes as commodities - an asset to the company through product endorsement.
Wide media coverage - for sports that are high profile, highly skilled, visually appealing and simple
Effects on ...
Performer
Receive high incomes
Paid for successful results, making winning important
Can be put under pressure to perform
Must specialise in a sport
Effectively become entertainers
Controlled by the sponsor
Sport
Rules and scoring systems have been changed
Breaks are provided in play so that sponsors can advertise their products and services
Competition formats have changed
Sports played by women receive less coverage
More personal experience for the viewer because of increase in technology
Why do companies invest in sport
Increased sales/commercial benefits/increased profit.
Increase brand awareness/ adds value to the brand e.g. Nike Golf and Rory McKilroy
Creates an association with excellence
Creates an association with the healthy image of sport
Gives an opportunity to link corporate hospitality
Tax relief through sponsorship
Improves company morale due to links to success of sport
participation in sport and activity peak at ages between 16 and 25
affects
Flexibility decreases with age
having reached full strength around the age 25, strength behinds to decrease at around the age of 40
Tidal volume and stroke volume decrease with age and vascular shunting becomes less efficient
Your overall level of general fitness decreases as you get older
The older you are the more likely you are to suffer from ill-health, which will affect your ability of participate
Older people are more likely to suffer injuries and will take longer to recover from those injuries