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Chapter 2: TRAVEL & TOUR OPERATIONS BUSINESS (TO&TA) - Coggle…
Chapter 2: TRAVEL & TOUR OPERATIONS BUSINESS (TO&TA)
TRAVEL BUSINESS
CLASSIFICATION/ MODEL
Travel Agency
Packages and processes all the attractions, accesses, amenities and ancillary services of a country and presents them to the tourists
Either be one of a chain of retail outlets or a single operation
Sales clerks take bookings on
behalf of tour operators
Main features
Important link between the clients and principal suppliers
Image builder
Ensures rapid travel service
Provider of authentic and reliable travel information
A social and continuous process
Establishes good relationship with clients and vendors
Retail Travel Agency
Sells tourist products directly to the public on behalf of the product suppliers and in return gets commission
Main source of revenue is the commission received from the vendors
Marketed to the customers/tourists through the network of a retail travel agency or directly to the prospective/potential clients
Wholesale Travel Agency
Purchases tourist product components in bulk and designs package tours
Assemble package holidays and sell them to the clients by retail travel agencies
Tour Operator
"Inclusive tours" or "Package tours”
Types
Inbound
Outbound
Domestic
Destination Management Companies/
Ground Operators
Ended-service vendor
PACKAGE TOURS AND
OTHER TOURISM PRODUCTS
Development
Components
Services
Transpostation
Accomodation
Transfer
Activities
Price
Itinerary
The
Convenience
Safety and security
Comfort
In terms of home departure point, travel time, fitness for purpose and cost
Classification
Multicentre
Combines two or more destinations into one trip
Tours
Static
Single-destination holidays
Independent
Tailor-made
packages
Cruising