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UNIT 3 "WHAT'S IN A NAME - Coggle Diagram
UNIT 3 "WHAT'S IN A NAME
BRAND NAMES
Launch a manufacturer's product/ chain of
Before choosing a brand name
Targeted at the... market-target market
Distinguish your product
Make an impact
Make a brand name
Be unique/ memorable
Create emotional connection
Options: wordplay/ foreign name
Advertisements
Image
Logo
Consumers
Pressure to wear clothing brands
Obsessed with clothing brands
Expressions with "name"
Family name
A big name
Call (someone) names
Stage name
You name it
What's-his-name/ what's-her- name
Name the day
The name of the game
Name for (himself, herself)