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UNIT 3: WHAT'S IN A NAME? - Coggle Diagram
UNIT 3:
WHAT'S IN A NAME?
BRAND NAMES
Launch text
a manufacturer’s product
chain of (shops, restaurants…)
Before choosing a brand name text
Targeted at the…market-target market.
Distinguish your product
Make an impact
Make a brand name
Be unique / memorable
Create emotional connection
Options: Wordplay / Foreign name
Advertisements
Image
Logo
Consumers
Pressure to wear clothing brands
Obsessed with clothing brands
EXPRESSIONS WITH "NAME"
Family name
A big name =
famous person
Call (someone) names =
make fun of someone
Stage name =
name that an actor or singer uses
You name it =
anything you can think of
What’s-his-name / what’s-her-name
Name the day
The name of the game =
how something works
Name for (himself / herself)