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從Selection Funnel 分析新品Journey, 不只是選品，而是新品從尋找到銷售成熱銷品的旅程 - Coggle Diagram
從Selection Funnel 分析新品Journey
Who
1.AM/BD facing
2.Seller facing
Why we need Selection Funnel(SF) vs new selection guidance?
運用亞馬遜內部Funnel(最真實呈現業績的表現)，分析賣家新品打造的瓶頸與需求，給予建議
BA
Seller
OX
MPG-Global Demand(SGCL)
Brand Analytics
Kimono/Trend JP
Other Support: GSO/BIL/LOSG
AM/BD
Internal
BPS BNG
Selection Funnel
AMC-new selection
MPG-Category Insight(SGNP)
AMC-global product demand
MPG-New Selection Recommendations (SGNP)
Sophia & Daily Order
Other Support: Gengo for JP
External
Statista, eMarketer, Similarweb (Amz emploee can sign up)
Helium10, Jungle scout, Viral lunch
How to use it?
SF倒三角找到內外工具方法(外 可以直接提供給賣家，內可以研究給建議)
What
與賣家介紹目前新品打造或問題的建議方法
When
1.當賣家有新選品時，提供給賣家
2當賣家有SF瓶頸時與AM/BD討論，找到建議方法
3.做完Seller Account Diagnostic找到問題點時
Where
Seller facing guidance: send to seller
Internal tools: share screen or for AM/BD reference
FBA FTAC(AWAGV)
Impression
Seller
Search term optimization
Correct browse node
Ads optimization: New ASIN Playbook
Promotions: coupon/points
AM/BD
External
Keywords: KW index checker, A9 top, H10, wordtree, sif
Internal
Browse node: Browse Query Editor, ASIN Assignment
Keywords: AMH, Elastic、BNG, PAGS WW Scaled Engagement Insights
Category ads indicator: AMH bench marketing
Click
Seller
Listing optimization
Price competitiveness
Rating & Review: Vine, OX-Customer Review Insights
Promotions: Coupon, Prime exclusive discount, points
AM/BD
External
Price: Keepa
Rating & Review: Thereviewindex, Reviewmeta, Fakespot
internal
Promotions: AMC-Coupons recommendations
FBA BA
Seller
FBA New Selection Program
FBA Recommendations
FBA Fee discount
AM/BD
Internal: AMC FBA recommendation
AWAS
AM/BD
IDQ
Seller
Listing review tools: Growth Opportunities, Listing quality dashboard, Search Analytics
Listing optimization
不只是選品，而是新品從尋找到銷售成熱銷品的旅程