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Tema 3 - Coggle Diagram
Tema 3
Basico: business travel, business events, travel management company(TMC), travel manager, account manager, Politica de Viajes, end to end, reporting
PRO: API, Leads, revenue, CRM, SDR, onboarding, SAAS
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Canales: inplant, outplant, call center, herramientas autoreserva
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Principal TMC en Europa: CWT, TravelPerk, Globalbusiness travel
Evolución de TMC
Especialización 80s, globalización
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Canales: offline(inplant, outplant, callcenter)
online(OBT)
Objetivo: control, seguridad, ahorro politica de viajes, negociacion con proveedores
Reinvención 90s, transformación digital, ciclo IDR
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CWT
Terminologia: B2B4E(business to business for emplyees), complant, inteligencia artificial, engagement, gamificacion
Tecnologia digital
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Inteligencia artificial(chatbots, personalizacion)
User Experience
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Analisis, Tecnologia-experiencia del viajero unidicada, Simplificar, Training