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Mkt Asia 5 Understanding Consumer Behavior - Coggle Diagram
Mkt Asia 5 Understanding Consumer Behavior
Consumer purchase decision process
Alternative evaluation: Assessing value
Problem decision: Buying value
Information search: Seeking value
Postpurchase behaviour: Value in consumption or use
Problem recognition: Perceiving a need
Consumer involvement and problem solving variations
Limited problem solving
Routine problem solving
Extended problem solving
Consumer involvement and marketing strategy
Situational influences
Psychological influences
Consumer motivation and personality
Personality
Motivation
Consumer perception
Selective perception
Perceived risk
Learning
Behavioural learning
Cognitive learning
Brand loyalty
Consumer values, beliefs, attitudes
Attitude formation
Attitude change
Consumer lifestyle
Achievement-motivated groups
Self-expression motivated groups
Ideals-motivated groups
High- and low-resource groups
Sociocultural influences
Personal influence
Reference group influence
Aspiration group
Dissociative group
Associative group
Family influence
Family life cycle
Family decision making
Consumer socialisation
Culture and subculture
Social class influence