Mindmap 2.0
Theme and metaphor
Culture and subculture
Animal and nature analogies
Brief expansion, investigation phasis
aesthethics, art direction
History of the company, existing materials of what worked and what didn't
how can you bring more customers while not alienating the existing ones?
pop culture, mythology
How can I depict/solve the problem visually but also elevate them? (and not add to the clutter) While still being true to the brand, who they are, and the services provided.
keywords
environment
Benefits of the product and service?
Jokes, analogies
gameplay hints
Characterization
references
thesaurus pass
Who is the client?
Who's the competition? And what are they doing?
Symbols, Icons, motifs
ideas
fiction references, philosophy? personal myth?
What are they trying to say?
Who is the audience? (dishonored gamers? fallout?)