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image starbucks pink, 87ca0b71782191.5bd0d36867162 - Coggle Diagram
starbucks pink
PRODUCT
customizable
The main selling point of starbucks drinks is that you can make your own drink: so it is completelty personalized.
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Experience
he stores are calm and have a working atmosphere, people do not only go to starbucks to order a coffee but to spend the day working. This encourages them to order products through out the day.
Starbucks merchandise
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PLACE
Own shops
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Strategic places
Starbucks opens their shops only in crowded places, specially where young people and tourists pass
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PROMOTION
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Social media; challenges, influencers
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Delivery; globo, ubereats, just eat
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PRICE
Pricing strategy
Menu strategy
Pricing is set according to the food offered by the brand. All the items on their menu are correlated to their pricing strategy.
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