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Red Bull - Coggle Diagram
Red Bull
Competitive Advantages
First Mover
Advantage
Market / Category creator
Strong association with category
Price maker
Customer loyalty
Experimentation
Disadvantage
Risk
No idea what works
Learning curve
Loss leader - for market development
Regulatory issues
Regulatory permissions
Brand
Clear
Category association
Micro-markets
Mass marketing / traditional marketing?
Associations
Consistency
Price premium
Exclusivity
Specific
Different
Niche
Disadvantage
Target market is small
Regulatory
Advantage
Pricing
Less competition
Margins
Loyalty
Moat