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Red Bull - Coggle Diagram
Red Bull
Competitive advantages
First mover
Advantage
Sets the benchmarks
Customer loyalty
Define category
Open positioning space
Tap the innovators
Brand name associated strongly with category
Time to set up barriers / moats
They can experiment
Data
Disadvantage
Educate the customers
Imitation
No precedence
Failure - customer acceptability
No Marketing Template
Regulatory issues
Misconceptions - Myths
Added risk
Added expenses
Identifying target segment
Documentation and Regulatory approvals
Branding
Differentiate
Focus on target market
Simple
Consistent
Premium
Intrigue
Voice
Micro-markets*
Extreme / edgy (Different)
Niche
Strong association
Exclucivity
Easier to maintain premium
Pricing
Protect turf - Moat