SkinTheory Solution: We can help users solve their own acne smarter and with a higher likelihood.

USPs

  • Give users unique and personal diagnoses
  • Personalized education for their skin
  • Help sticking to a routine
  • Finding the causes of their acne in their environment

Defensibility

Prevention. Early warning system (kill the pimple before it even happens, instead of panicking on the day of the date)

Defensibility from tracking/acne apps

Brand & user experience is different (User targeting)

Defensibility from Product manufacturers and affilitate models

We optimize for moderate and experienced acne sufferers. We cater to an underserved market.

We find the cause of a users'
acne instead of just treating. it.

We can give certainty about when they'll solve their acne

We provide the simplest and most bespoke to skin tracking

We give the best curated information on their acne, in relation to diagnoses

We form good habits for users skincare

We make users feel confident about solving their acne

We solves users acne quicker

Clinical?

We help users' experience with dermatologists

What do you do different from
everyone else?

We make users feel smart how they're solving their acne

We don’t need to sell product to get value from our users.

Data (crowdsourced) & work with derms for our algorithm is hard to copy (Algorithm)

Network effects of our community