SkinTheory Solution: We can help users solve their own acne smarter and with a higher likelihood.
USPs
- Give users unique and personal diagnoses
- Personalized education for their skin
- Help sticking to a routine
- Finding the causes of their acne in their environment
Defensibility
Prevention. Early warning system (kill the pimple before it even happens, instead of panicking on the day of the date)
Defensibility from tracking/acne apps
Brand & user experience is different (User targeting)
Defensibility from Product manufacturers and affilitate models
We optimize for moderate and experienced acne sufferers. We cater to an underserved market.
We find the cause of a users'
acne instead of just treating. it.
We can give certainty about when they'll solve their acne
We provide the simplest and most bespoke to skin tracking
We give the best curated information on their acne, in relation to diagnoses
We form good habits for users skincare
We make users feel confident about solving their acne
We solves users acne quicker
Clinical?
We help users' experience with dermatologists
What do you do different from
everyone else?
We make users feel smart how they're solving their acne
We don’t need to sell product to get value from our users.
Data (crowdsourced) & work with derms for our algorithm is hard to copy (Algorithm)
Network effects of our community