Celebrations/Target Market
Christmas
Valentine's Day
Snow
Trees
Gingerbread men
Santa
Love
Heart shapes
Red
Sweet flavours
Chocolates would be suitable for this celebration as they are often perceived as romantic and they are sweets.
Heart shapes have romantic connotations. A cookie would be suitable as cookies can be molded into different shapes.
The color red is associated with love and intimacy. A red velvet or strawberry cake would suit this celebration.
Snowmen cookies would be suitable. Also, they would be bite size because the target audience for a Christmas celebration would probably be children.
Santa cookies would be suitable as they are easily recognizable and can make use of vibrant colors to attract the customer.
Christmas tree cookies would be very eye-catching and the use of vibrant red and green colors would stand out.
Gingerbread man cookies are very traditional and would appeal to an older target audience because some children may not enjoy the ginger flavour.
Health conscious
Reduced sugar
Making a polenta would satisfy this target market's need as it contains low amounts of sugar but can still be gifted as a gourmet gift. Furhtermore, it can be stored for a while after opening. Also, the golden brown colors, paired with the fragrant butter cookie scent, makes the biscuit quite appealing. The interesting combination of sweet and citrus flavors ensure that this product can be given as a gourmet gift.
Increased nutrients
A cupcake packed with fruits and made with egg. The egg will provide the customer with protein and the fruits can provide additional nutrients.
Young Children
High sugar content
High levels of sweetness in a product would appeal to this target market as they tend to enjoy overly sweet food products. A chocolate cake would be suitable for this target market as one full cake was 600+ grams of sugar.
Small serving sizes
Younger children would find difficulty in consuming large portions of food, so bite-sized cookies would be suitable.