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Target Market/Celebration Mind Map - Coggle Diagram
Target Market/Celebration Mind Map
Target Market
Health conscious
Low fat
Low calories
No preservatives
Make sure the shelf life isn't too long or else they might not like it as they might think it's unhealthy and unfresh to keep foods for such long periods of time
Children
Sweet
Affordable for the parents
No choking hazards
Elderly
Not so big in proportion
Lucky numbers for price (eg ending prices in 8 ($38.8) because lots of elderly are superstitious, especially in China and they think 8 is good luck)
Athletic
Lots of calories
Lots of energy
Maybe insert fruits or vegetables dried
Young adults
Cheap
Affordable
Sweet
Big in proportion
Celebration
Christmas
key features
red/green
warm
flavours
sweet eg candy cane
warm eg eggnog
savoury eg turkey
Chinese New Year
key features
suitable for all ages
superstitious eg tang yuan (glutinous rice balls) because they symbolism being together with your family and loved ones
flavours
nutty, sweet, (eg walnuts)
savoury and chewy like nian gao (new years cake)
Mid autumn festival
key features
something like mooncakes as that is the most popular food during mid autumn festival
flavours
sweet
chewy
suitable for all ages
Easter
key features
suitable for children
flavours
sweet eg cookies
fresh eg carrots and carrots symbolise rabbits
Halloween
key features
Pumpkin Heads, orange, ghosts
Maybe mostly aim at children as they celebrate Halloween most
flavours
Sweet eg marshmellows