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Marketing - Coggle Diagram

- - - - 1836 - Digital Marketing
        
        Specialization
        
        58880 - Digital Marketing Channels
        
        Specialization
        
        313 - Online Marketing
        
        Method
        
        4 more items...
        
        Specialization
        
        3 more items...
        
        Tool
        
        2 more items...
        
        Application
        
        3 more items...
        
        1885 - Affiliate Marketing
        
        Application
        
        2 more items...
        
        1181 - Email Marketing
        
        Tool
        
        1 more item...
        
        Method
        
        1 more item...
        
        Application
        
        2 more items...
        
        Specialization
        
        3 more items...
        
        2899 - Mobile Marketing
        
        6182 - Content Marketing
        
        Tool
        
        1 more item...
        
        Specialization
        
        4 more items...
        
        Application
        
        1 more item...
        
        1522 - Online Advertising
        
        Specialization
        
        1 more item...
        
        Tool
        
        1 more item...
        
        Method
        
        3 more items...
        
        56652 - Digital Campaigns
        
        3840 - Digital Strategy
        
        Specialization
        
        47096 - Paid Search Strategy
        
        5009 - Web Strategy
        
        Application
        
        1 more item...
        
        16558 - Search Strategy
        
        11011 - Performance Marketing
        
        58887 - Digital Marketing Communications
        
        Specialization
        
        20345 - Social Media Communications
        
        Application
        
        6520 - Digital Communication
        
        58879 - Digital Marketing Content
        
        58890 - Digital Marketing Innovations
        
        58876 - Digital Marketing Production
        
        57147 - App Marketing
        
        20575 - Digital Engagement
        
        Method
        
        37317 - Cloud Marketing
        
        3884 - Digital Signage
        
        Tool
        
        58881 - Digital Marketing Media
        
        Specialization
        
        15767 - Online Platforms
        
        3684 - Rich Media
        
        44521 - Kenshoo
        
        57222 - Rd Station
        
        55524 - Semrush
        
        9972 - Sitecore
        
        Application
        
        24087 - Digital Marketing Agencies
      - 58875 - Media Marketing Trends
      - 25791 - Corporate Media
      - 9899 -International Media
    - - 2061 - Media Buying
        
        Specialization
        
        55218 - Programmatic Media Buying
        
        Method
        
        33696 - Real-time Bidding (RTB)
        
        10307 - Art Buying
      - 44654 - Media Engagement
      - 4764 - Media Outreach
      - 25855 - Media Coverage
    - - 48402 - Media Advisory
      - 5327 - Media Management
      - 653 - Media Relations
        
        Specialization
        
        29907 - Global Media Relations
        
        Specialization
        
        5333 - Global Communications
      - 5763 - Media Analysis
        
        Specialization
        
        17860 - Media Evaluation
      - 2651 - Media Strategy
        
        Specialization
        
        57452 - Media Training
  - - - 28163 - Consumer Branding
      - 3767 - Corporate Branding
        
        Specialization
        
        57085 - Corporate Marketing
        
        Specialization
        
        7288 - Corporate Gifts
        
        1069 - Corporate Identity
        
        20427 - Corporate Social Media
      - 27418 - Retail Branding
      - 50330 - Brand Marketing
        
        Method
        
        20293 - Brand Activation
        
        38039 - Brand Ambassadorship
        
        Specialization
        
        7022 - Branded Content
        
        5983 - Loyalty Marketing
        
        Specialization
        
        50290 - Referral Marketing
        
        30816 - Luxury Brand Marketing
      - 954 - Brand Development
        
        Specialization
        
        57351 - Brand Building
        
        Specialization
        
        50117 - Brand Identity
        
        Specialization
        
        1 more item...
        
        50115 - Brand Strategy
        
        Specialization
        
        626 - Positioning (Marketing)
        
        32488 - Launching New Brands
        
        4544 - Strategic Brand Positioning
        
        572 - Creative Direction
        
        6839 - Brand Tracking
        
        Specialization
        
        47410 - Brand Health Tracking
        
        43800 - Brand Design
        
        Specialization
        
        46582 - Visual Identity Design
      - 12885 - Brand Management
        
        Specialization
        
        40276 - Brand Performance
        
        3794 - Brand Equity
        
        1465 - Brand Awareness
        
        Specialization
        
        10368 - Brand Loyalty
        
        4099 - Brand Communication
        
        6348 - Brand Architecture
        
        4734 - Reputation Management
        
        Application
        
        95 - Public Relations
        
        Specialization
        
        46160 - Strategic Public Relations Planning
        
        Application
        
        2 more items...
        
        Application
        
        2564 - Press Conferences
      - 2569 - Rebranding
  - - - 10435 - Mortgage Marketing
      - 20053 - Product Promotion
        
        Method
        
        31 - Product Offerings
      - 36452 - NPI Management
        
        Specialization
        
        45142 - New Product Rollout
        
        26923 - Product Introduction
        
        26944 - Product Presentation
        
        1973 - Commercialization
      - 8067 - Product Vision
      - 43158 - Product Adoption
      - 3990 - Product Innovation
        
        Specialization
        
        31861 - New Product Ideas
      - 1867 - Product Strategy
      - 41461 - Technical Marketing
      - 12484 - Product Evangelism
      - 3110 - Product Planning
      - 7559 - Product Analysis
        
        Application
        
        5667 - Product Analytics
        
        Tool
        
        55348 - Mixpanel
    - - 8192 - Market Requirements Documents
    - - 13756 - Product Information Management
  - - - 2472 - B2b Marketing
        
        Method
        
        40634 - Business-to-business Advertising
        
        Tool
        
        20079 - Eloqua
        
        Application
        
        2526 - White Papers
        
        24219 - B2B Marketing Strategy
      - 3546 - B2c Marketing
      - 2599 - International Marketing
      - 5489 - Local Marketing
        
        Tool
        
        56206 - Yext
      - 50327 - Regional Marketing
      - 57392 - Business Marketing
        
        Specialization
        
        18627 - Account Marketing
      - 43721 - Consumer Marketing
        
        Specialization
        
        56391 - Consumer Research
        
        Method
        
        7078 - Survey Research
        
        Specialization
        
        2 more items...
        
        Application
        
        43762 - Consumer Insight
        
        Specialization
        
        57492 - User Research
        
        Specialization
        
        1 more item...
        
        43724 - Retail Marketing
        
        Specialization
        
        17363 - Consumer Goods Marketing
        
        Specialization
        
        1 more item...
        
        8514 - In-Store Marketing
        
        Specialization
        
        1 more item...
        
        Application
        
        45431 - Retail Research
        
        28163 - Consumer Branding
        
        Method
        
        20438 - Direct to Consumer Marketing
        
        Specialization
        
        23900 Event Based Marketing
      - 1574 - Trade Marketing
      - 3735 - Shopper Marketing
      - 16988 - Casino Marketing
      - 8325 - Healthcare Marketing
      - 50088 - Recruitment Marketing
      - 2971 - Sports Marketing
      - 14010 - Legal Marketing
    - - 6875 - Behavioral Targeting
        
        Specialization
        
        13816 - Behavioral Retargeting
      - 2744 - Demand Generation
    - - 55455 - Adobe Target
      - 55556 - Amazon Marketing Services (AMS)
  - - - Acquisition Campaigns
      - 42758 - New Marketing Channels
  - - - 45227 - Paid Media Advertising
        
        Specialization
        
        56255 - Paid Social Media Advertising
      - 2475 - Outdoor Advertising
      - 1522 - Online Advertising
        
        Method
        
        5024 - Ad Serving
        
        1634 - Display Advertising
        
        8784 - Search Advertising
        
        Tool
        
        41292 - Ad Tech
        
        Specialization
        
        55021 - Bing Ads
        
        56135 - Facebook Ads
        
        2993 - Google Ads
        
        50260 - LinkedIn Advertising
        
        56126 - Twitter Ads
        
        Specialization
        
        20280 - Social Media Advertising
      - 4085 - Recruitment Advertising
      - 40634 - Business-to-business Advertising
      - 5470 -Interactive Advtertising
      - 43799 - Print Advertising
        
        Specialization
        
        20090 - Direct Mail
      - 55065 - Native Advertising
      - 17275 - Targeted Advertising
    - - 10570 - Advertising Operations
      - 56053 - Advertising Campaigns
      - 56046 -Ad Design
      - 8239 - Advertising Management
      - 5180 - Ad Networks
    - - 2061 - Media Buying
        
        Specialization
        
        55218 - Programmatic Media Buying
        
        Method
        
        33696 - Real-time Bidding (RTB)
        
        10307 - Art Buying
        
        Tool
        
        23082 - Demand Side Platform
      - 842 - Commercials
  - - - 42085 - Pipeline Generation
      - 33695 - Data-driven Marketing
      - 3067 - Relationship Marketing
        
        Specialization
        
        4986 - Customer Advocacy
        
        1742 - Customer Experience Management
        
        58888 - Marketing Agency Relationship Management
        
        5983 - Loyalty Marketing
        
        Specialization
        
        50290 - Referral Marketing
        
        4054 - Solutions Marketing
      - TBD - Customer Strategy
    - - 28573 - Customer Journey Mapping
        
        Application
        
        34465 - Customer Journeys
        
        Method
        
        2793 - Case Studies
    - - 50492 - Customer Loyalty
  - - - 50462 - Growth Hacking
      - 43733 - Growth Strategies
  - - - 581 - Integrated Marketing
      - 2332 - Multi-channel Marketing
        
        Specialization
        
        45036 - Cross Channel Marketing
        
        Tool
        
        18618 - Sap Marketing Cloud
        
        56321 - Omni-channel Marketing
      - 610 - Copywriting
        
        Application
        
        6878 - Marketing Copy
        
        Specialization
        
        27047 - CTA
        
        9322 - Product Descriptions
    - - 12058 - Marketing Communications Planning
        
        Application
        
        3324 - Communications Strategy
      - 58887 - Digital Marketing Communications
      - 5455 - Message Development
      - 18255 - Customer Communication
      - 56477 - External Communications
        
        Specialization
        
        7048 - Release Notes
      - 43725 - Internal and External Communications
      - 1022 - Internal Communications
  - - - 2072 - Event Marketing
        
        Specialization
        
        45141 - Webinar Development
        
        43997 - Special Events Coordination
      - 2673 - Interactive Marketing
        
        Specialization
        
        5470 - Interactive Advertising
  - - - 4526 - Co-marketing
      - 9517 - Sponsorship Marketing
        
        Application
        
        592 - Sponsorship
        
        Application
        
        15313 - Sponsorship Strategy
    - - 5281 - Endorsements
  - - - 1326 - Catalogs
        
        Application
        
        13523 - Catalog Layout
      - 44688 - Vinyl Banners
        
        Application
        
        TBD - Vinyl Graphics Installation
- - - - 1798 - Creative Briefs
      - 7037 - Creative Management
      - 23205 - Creative Agencies
    - - 572 - Creative Direction
        
        Specialization
        
        2550 - Creative Strategy
  - - - 57106 - Traditional Marketing
        
        Specialization
        
        43788 - Offline Marketing
        
        43763 - Direct Mail Marketing
      - 3004 - Field Marketing
      - 3959 - Social Marketing
        
        Specialization
        
        58889 - Social Advertising (Social Issues)
        
        13333 - Social Inclusion
      - 20034 - Direct Response Marketing
      - 20438 - Direct to Consumer Marketing
        
        Specialization
        
        23900 - Event Based Marketing
      - TBD - EDM Marketing
    - - 2912 - Database Marketing
    - - 58884 - Market Information (Direct Marketing)
  - - - 3658 - Marketing Campaign Management
        
        Specialization
        
        58878 - Marketing Campaign Development
        
        Specialization
        
        8833 - Marketing Campaign Design
        
        58874 - Marketing Campaign Effectiveness
        
        58891 - Marketing Campaign Strategies
        
        Specialization
        
        5053 - Marketing Campaign Plans
        
        Application
        
        56054 - Marketing Campaigns
        
        Specialization
        
        39736 - Acquisition Campaigns
        
        56053 - Advertising Campaigns
        
        56652 - Digital Campaigns
        
        32753 - Paid Search Campaigns
        
        33944 - Multimedia Marketing Campaigns
        
        Tool
        
        55454 - Adobe Campaign
      - 50254 - Promotional Marketing
        
        Specialization
        
        20053 - Product Promotion
        
        3610 - Sales Promotion
        
        18160 - Social Media Promotion
        
        11005 - Trade Promotions
        
        TBD - Promotional Merchandise
        
        2918 - Sampling
        
        5281 - Endorsements
        
        Application
        
        1576 - Publicity
        
        Specialization
        
        13842 - Earned Media
        
        Tool
        
        2566 - Press Kits
        
        35725 - Key Opinion Leaders
  - - - 20631 - Hubspot
    - - 2072 - Event Marketing
        
        Specialization
        
        2673 - Interactive Marketing
        
        45141 - Webinar Development
        
        2858 - Live Events
        
        Specialization
        
        863 - Trade Shows
        
        Application
        
        139 - Event Management
        
        Specialization
        
        43997 - Special Events Coordination
        
        Tool
        
        27202 - Cvent
      - 2174 - Social Media Marketing
        
        Specialization
        
        4362 - Influencer Marketing
        
        43854 - Facebook Marketing
        
        Tool
        
        56233 - Facebook ads Manager
        
        56135 - Facebook Ads
        
        56197 - Paid Social Media
        
        20280 - Social Media Advertising
        
        Specialization
        
        50260 - LinkedIn Advertising
        
        56255 - Paid Social Media Advertising
        
        Application
        
        56126 - Twitter Ads
        
        57382 - Social Media Management
        
        Specialization
        
        6119 - Community Management
        
        50262 - LinkedIn Marketing
        
        55494 - Instagram Marketing
        
        14162 - Social Media Outreach
        
        56838 - Tiktok Marketing
        
        57101 - Social Media Analysis
        
        Specicalization
        
        9263 - Social Media Measurement
        
        Tool
        
        20075 - Hootsuite
        
        559 - Social Media
        
        Specialization
        
        55097 - Snapchat
        
        22003 - Google+
        
        Method
        
        4711 - Social Media Optimization (SMO)
        
        57552 - Social Media Strategy
        
        Application
        
        1623 - Social Networking
        
        Specialization
        
        43817 - Social Network Analysis
    - - 1181 - Email Marketing
        
        Method
        
        32453 - Email Campaigning
        
        Tool
        
        44249 - Campaign Monitor
        
        Application
        
        11541 - Email Design
        
        16931 - Email Strategy
        
        Specialization
        
        48397 - Mass Email Marketing
        
        TBD - EDM Marketing
        
        Tool
        
        29464 - Email Marketing Software
        
        Specialization
        
        43905 - Mailchimp
        
        44249 - Campaign Monitor
- - - - 6458 - Marketing Automation
        
        Tool
        
        43968 - Marketo
        
        Specialization
        
        23900 - Event Based Marketing
    - - 128 - Marketing Management
        
        Application
        
        41597 - Marketing Leadership
        
        Specialization
        
        55447 - Marketing Project Management
        
        Tool
        
        56124 - Adobe Workfront
        
        50463 - Asana
        
        12885 - Brand Management
        
        Application
        
        95 - Public Relations
        
        Specialization
        
        1 more item...
        
        Application
        
        1 more item...
        
        Specialization
        
        3794 - Brand Equity
        
        1465 - Brand Awareness
        
        Specialization
        
        1 more item...
        
        40276 - Brand Performance
        
        58877 - Distribution Management (Marketing)
        
        57134 - Marketing Coordination
        
        30312 - Managing Creative Teams
      - 296 - Marketing Strategy
        
        Specialization
        
        606 - Market Segmentation
        
        Specialization
        
        15646 - Audience Segmentation
        
        Application
        
        36532 - Customer Segmentation Strategy
        
        5740 - Content Strategy
        
        2550 - Creative Strategy
        
        3840 - Digital Strategy
        
        Specialization
        
        47096 - Paid Search Strategy
        
        5009 - Web Strategy
        
        Application
        
        1 more item...
        
        24 - Market Opportunities
        
        706 - Market Planning
        
        Specialization
        
        27254 - Marketing Plan Creation
        
        Application
        
        7454 - Presentation Development
        
        1114 - Media Planning
        
        Specialization
        
        56461 - Content Planning
        
        57552 - Social Media Strategy
        
        50329 - Strategic Marketing
        
        50115 - Brand Strategy
        
        58885 - Marketing Strategy Development
        
        42002 - Competitive Differentiation
        
        Application
        
        1456 - Value Propositions
        
        1119 - Market Development
        
        Method
        
        12204 - Market Mapping
        
        43807 - Market Sizing
        
        9617 - Market Pricing
        
        Specialization
        
        1 more item...
      - 10570 - Advertising Operations
      - 57109 - Marketing Programs
      - 2323 - Marketing Support
      - 57197 -Marketing Design
        
        Specialization
        
        755 - Packaging Design
        
        58882 - Marketing Graphic Design
        
        Application
        
        44688 - Vinyl Banners
        
        964 - Logo Design
        
        4838 - Concept Generation
        
        1955 - Product Design
        
        Method
        
        7097 - Strategic Design
        
        6652 - Collateral Design
      - Lead Generation
        
        Tool
        
        55364 - ClickPoint SalesExec
        
        Method
        
        8949 - Online Lead Generation
        
        Specialization
        
        2974 - Lead Management
        
        570 - Referrals
        
        14326 - Lead Scoring
        
        25006 - Lead Retrieval
        
        35465 - Inbound Lead Generation
        
        57948 - Lead Nurturing
        
        39028 - Sales Development
        
        Specialization
        
        41594 - Lead Qualification
        
        Method
        
        1 more item...
        
        Application
        
        1 more item...
        
        47572 - New Customer Acquisitions
  - - - 58883 - Marketing Data Analysis
        
        Application
        
        26895 - Marketing Analytics
        
        Tool
        
        50352 - Adobe Analytics
        
        55348 - Mixpanel
        
        Specialization
        
        57200 - Marketing Metrics
        
        Specialization
        
        3 more items...
        
        56303 - Digital Marketing Analytics
        
        Specialization
        
        2 more items...
        
        Tool
        
        2 more items...
        
        9810 - Marketing Mix Modeling
        
        56675 - Product Analytics
        
        Application
        
        4561 - Marketing Effectiveness
        
        Specialization
        
        41576 - Customer Analysis
        
        Application
        
        18578 - Customer Data
        
        Specialization
        
        1 more item...
        
        3937 - Customer Insight
        
        Specialization
        
        1 more item...
        
        Specialization
        
        34492 - Voice of the Customer Analysis
        
        58886 - Marketing Statistical Analysis
        
        Method
        
        8600 - Multivariate Testing
        
        1631 - Competitive Analysis
        
        58892 - Price Analysis (Marketing)
        
        7559 - Product Analysis
        
        Application
        
        5667 - Product Analytics
        
        Tool
        
        1 more item...
    - - 4811 - Customer Research
        
        Application
        
        29092 - CSAT
      - 786 - Market Research
        
        Specialization
        
        2746 - Market Intelligence
        
        Specialization
        
        2590 - Competitive Intelligence
        
        24 - Market Opportunities
        
        58884 - Market Information (Direct Marketing)
        
        3984 - Analyst Relations
        
        3960 - Industry Research
        
        3766 - Secondary Research
        
        Method
        
        15869 - Audience Measurement
        
        2889 - Focus Groups
        
        Application
        
        46038 - Market Research Project Management
      - 56391 - Consumer Research
        
        Specialization
        
        3232 - Consumer Behavior
        
        Tool
        
        20290 - Surveymonkey
      - 58875 - Media Marketing Trends
        
        Specialization
        
        33844 - Nielsen Data
      - 6590 - Trend Research
        
        Specialization
        
        20037 - Trend Forecasting
      - 12772 - Insight Generation
  - - - 36957 - Marketing Agencies
        
        Specialization
        
        24087 - Digital Marketing Agencies
        
        58888 - Marketing Agency Relationship Management
    - - 50231 - Image Consulting
- - - - 57779 Adobe Experience Cloud
        
        Specialization
        
        50352 Adobe Analytics
        
        55453 Adobe Experience Manager (Aem)
        
        56124 Adobe Workfront
        
        55454 - Adobe Campaign
      - 55520 - Salesforce Marketing Cloud