Please enable JavaScript.
Coggle requires JavaScript to display documents.
Are You Up With the New Style of Blog Writing?, Every post needs to lead…
Are You Up With the New Style of Blog Writing?
If you want to improve your writing, where do you look for inspiration?
I mean, would you use Shakespeare as your guide?
I hope not. Because writing for the Net is different.
Every post needs to lead your readers on a journey.
Your reader has learned something new.
Your reader has found a new way to think.
Your reader has found new inspiration.
Your reader has found a new way to do something.
The reader subscribes.
The reader buys your product.
6 Writing styles that rock!
Humanistic
Explanation
Detailed
Persuasive
Influential
Storytelling
What is the function of the first sentence?
The purpose of the first sentence is to get you to read the second sentence. Nothing more, nothing less.
if you bury your first sentence in a long paragraph, readers will wander off.
Each sentence is so short and easy to read that your reader starts to read your copy almost as if being sucked into it.
How to structure your first paragraph
Harmonize? Well, I don’t mean you have to sing along with your reader. But you need to be in harmony.
You need to get them to nod along with you. Once you are in harmony with your reader, they will trust you to take them on a journey.
Because every post is a journey (or should be).
What Joe Sugerman can teach bloggers
Joe Sugerman is one of the copywriting greats. He’s what Mohammed Ali is for boxing . Here is what he taught, and how it can be applied to blogging.
The best copywriters in the world are those who are curious about life, read a great deal, have many hobbies, like to travel, have a variety of interests, often master many skills, get bored and then look for other skills to master. They hunger for experience and knowledge and find other people interesting. They are very good listeners.
The first sentence is where most bloggers drop the ball
Yes, the first sentence is where most bloggers lose their readers. That’s sad, because if you can get them to read the first sentence, and then the next sentence – they’re likely to read right to the end.
Now if the first sentence is so important, what can you do to make it so compelling to read, so simple, and so interesting that your readers—every one of them—will read it in its entirety?
The answer: Make it short.
How to create harmony
A simple way to create harmony is to ask questions that you know you’re reader will answer with ‘yes’. Right?
Another way is to assume that your readers are savvy. As you well know, people like to be seen as savvy. (I’m sure you spotted the little device I used just now…)
What happens at the destination?
You’ve led your readers from the stunning headline to the short (but stunning) first sentence. Then you’ve taken them on a (stunning) journey.
What now?
“I’ve finished the post … phew! Now it’s time to leave the readers to their own device and to crack open a beer.”
How to create the finale
You need to think about the overall purpose of copywriting: it’s to make a customer buy something. That’s crass. But true.
It sounds better if to say: the aim of copy is to make the customer take action.
You have choices: you can ask readers to leave a comment, or subscribe, or to buy a product, or to read other posts, or to try an experiment, or to donate $100,000 to you, or …
You get it: the choices are endless.
Explanation writing styles
The blogger can use metaphors or other literary methods in order, to define the scene that can impress the audience.
When a blogger writes in this style, they are creating a scene in words of a person, place, or thing for their audience.
Detailed writing styles
When a blogger writes in a detailed style, they give you lots of information about a topic. It’s usually a hurdle to understand whether the message is useful or not.
Detailed writing does not include the blogger’s opinions, but strives on trusted details of a topic, including statistics or other proof.
Persuasive writing styles
Persuasive writing is the principal style of writing you will use in downloadable content, interviews, reviews, or E-papers.
Persuasive writing includes the blogger’s opinions and preferences, as well as justifications and ideas, that are given by the blogger as evidence of the exactness of their profession.
Storytelling writing styles
Blogging with good conscience that aims straight to the understanding of your reader, this style must be completely friendly to the user.
In this style, you cannot make too many mistakes. So check your type errors also your links if they are smooth and user-friendly because you want to connect the reader in your story.
The new style of blog writing is based upon …
It’s not writing for a newspaper or a magazine, or journal writing, or creating novels, or academic writing.
It’s copywriting. Weird, eh?
The single function of the headline is …
The single function of the headline is to get people to read the first sentence. Yep. That’s it.
Let’s leave headlines aside for a moment and look at the first sentence.
What to do next
Just reading this post won’t do anything for you. You have to take action. (Does that ring a bell?)
When you write your next blog post, use this article as a guideline. Try out each of the suggestions and see how it works for your personal style.
Humanistic writing styles
When a blogger writes in a humanistic style, all they are trying to do is define a straightforward concept including publishing knowledge of themselves to a wider public.
Influential writing styles
Influential blogging is the ultimate style of writing you can use everywhere, anytime, and wherever.
When a blogger writes in this style, they are trying to influence the readers’ actions or motive.