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What is the range of products/services provided by Microsoft? (Differentiation and cost leadership)
What is the range of products/ services by competitors of Microsoft? (differentiation and cost leadership)
What are the benefits of pursuing cost leadership or differentiation?
Complete the strategy clock, what does it say about Microsoft and how it achieves competitive advantage?
Use different Micro theories of innovation to explain my product
Link Macro theories of innovation to the product of the industry as a whole.
Any paradigm shifts or creative destruction linked to the product in question?
Related concepts:
How do revenue generation mechanisms assist value capture and exploitation of Microsoft’s product?
How does the protection of Intellectual property rights assist value capture and the exploitation of Microsoft’s product?
Which Appropriability mechanisms are used by Microsoft?
Types of Intellectual property rights which may be used by Microsoft…
Define the Industry Microsoft operates in
Segmentation Analysis
Porters’ 5 forces
Identify the resources and capabilities that help Microsoft gain and maintain its competitive edge.
The strategic Importance of the resources and capabilities (What needs protecting, what will diminish over time, what can easily be imitated)
Value Chain Analysis – Identify the linkage between primary and secondary activities
Which of Rothwell 5 models describes my product?
Why is the model of innovation the bestfit?
Identify activities in the generic model and describe it in relation to Microsoft’s product
Explain innovation through the context of different types of innovations…
What makes the chosen product Innovative?
How does this chosen product help Microsoft gain or maintain a competitive edge?