Please enable JavaScript.
Coggle requires JavaScript to display documents.
Influencing Consumers - Coggle Diagram
Influencing Consumers
Motives
Human Behavior
Reactions
Homeostasis
Maslow's Hierarchy of needs
Physical
Safety & Security
Esteem
Self-actulization
Belonging
Self Improvement
Behavior through Prevention
Behavior through promotion
Hedonic
Gratifying Experience
Sense of accomplishment
Utilitarian
A sense of reason
A need for something
Memory
Human Behavior
Comprehension of meaning
Metaphor
Is it true?
Is it figurative?
Messages
Characteristics of messages
Color, intensity, and font
Numbers, spacing, and shape
Language used
Figurative?
Distinct?
Complex?
Storage of memory
Simple?
Long term
Familiarity
Consumer processing info
Information Intensity
Framing
Nostalgia
Episodic Memory
Flashback of something good
Exposure to stimulus affects
Habituation
Response to stimulus
Adapting to stimulus
Expectations in future?
Encoding Memory
Short Term
Timing?
Chunking
Processing bit by bit
Psychological Process knowledge
Consumers memory
Multiple Store theory of Memory
Emotion
Human Response
Psychobiological
Visceral
Emotional Involvement
Expressive?
Flow?
Mood
Transient
General affective state
Emotional Effects
Affect of consumer
Like?
Dislike?
Emotional intelligence
What is the reaction?
Controlled?
Uncontrolled?
Self Conscious Emotions
Consumer Learning
Consumer Preception
Awareness
What do they perceive?
Reacting behaviors
What creates the need?
Selecting the perception
What is reality
Functionality
The affects of memory
Familiarity
Repetition of hearing something
Exposure
Is it really a need?
Attention to need
Human responses to needs
Sensory Learning
Exposure
5 human senses
Classical Conditioning
Instrumental Conditioning
Behavioral Conditioning
Unintential
Intentional
Cognitive thoughts
Grounded
Organized
Assimilation
Categorizing
Recognition of categories