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Branding - Coggle Diagram
Branding
Definition
Sign
Logo
Identity
Name
Components of an effective brand (non-exhaustive)
Ease of recall
Aligned with target market values
Easy to pronounce
Suggest product's benefits
Branding Approaches
Objective brand positioning
Subjective brand positioning
Tangible brand positioning
Categories
Family/Corporate brand
Individual brand
Fighting brand
Address Food Service Marketing Issues
Perishablity
Intangibility