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Consumer Behavior - Coggle Diagram
Consumer Behavior
Consumer Learning
Perception
Product, Size, Shape, Color, Etc. changes the way that customers view a certain product
Sensory Marketing - Marketers look for opportunities to place products in front of consumers so that they can touch and feel them. Consumers perceive a product as more valuable when they can physically touch and feel it.
The buying process involves sensing, organizing, and reacting
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The intensity of stimuli, movement, contrast, surprising stimuli, and involvement and relevance to a consumer can help to capture the consumer's attention.
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Comprehension
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Intensity, color, font, numbers, spacing, and shape all influence how consumers pay attention to an add which then affects how consumers comprehend the advertisement.
Product and Brand Schema
A product or brand schema is used to represent all of the thoughts and ideas associated with one product or brand. When a customer thinks of the product or brand all of these terms may come to mind.
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