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Consumer Behavior - Coggle Diagram
Consumer Behavior
Motivation and Emotion
Human Behavior
Homeostasis
Self-Improvement
Regulatory Focus
Hierarchy of Motivation
Utilitarian Motivation
Hedonic Motivation
Consumer Emotions
Emotion
Cognitive Appraisal Theory
Measuring Emotion
Autonomic
Self-Report
Learning and Perception
Learning and Perception
Organizing
Reacting
Sensing
Exposure
Subliminal Processing
JND
Implicit and Explicit Memory
Familiarity
Attention
Mere Exposure Effect
Intentional and Unintentional Learning
Unintentional Learning
Classical Conditioning
Intentional Learning
Instrumental Conditioning
Shaping Behavior
Comprehension, Memory, and Cognitive Learning
Comprehension
Characteristics of the message receiver
Intelligence/Ability
Prior Knowledge
Familiarity/Habituation
Involvement
Expectations
Physical Limits
Brain Dominance
Characteristics of the communication environment
Information Intensity
Framing
Message Media
Timing
Construal Level Theory
Characteristics of the Message
Physical Characteristics
Message Congruity
Simplicity verses Complexity
Figure and Ground
Type of Language
Message Source