Please enable JavaScript.
Coggle requires JavaScript to display documents.
SHOPEE - Coggle Diagram
SHOPEE
-
Market share
"Shopee University", a series of workshops and tutorials to aid local entrepreneurs and businesses in setting up their online businesses in the Philippines
Shopee launched Shopee Mall with 200 brands in Singapore and the Philippines. Shopee Mall was created to offer a more diverse online shopping experience, and to better cater to larger brands looking to pursue an omni-channel approach.
-
Shopee launched the China Marketplace portal that offers shoppers easy access to products from Chinese merchants, without any shipping and agent fees in Singapore and the Philippines.
Brand ambassador (secure partnership based on region by appointing footballer, actress, singer,influencer)
-
Shopee secured a partnership with global football icon Cristiano Ronaldo as its regional brand ambassador.
Appointed Blackpink as its first-ever regional brand ambassador, as part of its partnership with YG Group
Phua Chu Kang, a classic role from a Singaporean sitcom that was played by Gurmit Singh was announced and signed as Shopee's first Singaporean brand ambassador
Recognition
-
Shopee Philippines released a promotion that offered passes to a Meet and Greet event for the 568 Top Spenders in their online store.
Several reports made on the problems happened and Shopee Philippines was investigated by the Department of Trade and Industry for the incident.
Expansion strategy
Offer free shipping throughout Mexico, offering items including electronics, clothes, toys and home goods.
-
By expanding to Mexico, mark a major new growth opportunity in cross-border sales, a market already explored by shopping app Wish.
-