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Mkt Asia 3 Scanning the marketing environment - Coggle Diagram
Mkt Asia 3 Scanning the marketing environment
The marketing environment
Tracking macro-environmental trends
Macro-environment: Social forces
Demographics
Generational cohorts
Generation X
Generation Y
Baby boomers
The Asian household
Asian population
Population shifts
World population at a glance
Racial and ethnic diversity
Concerns
Health and fitness
Time pressure
Value consciousness
Concern for the environment
Culture
Changing attitudes and roles of men and women
Asian values
Macro-environment: economic forces
Macroeconomic conditions
Consumer income
Disposable income
Discretionary income
Gross income
Macro-environment: Technological forces
Challenge of technological changes
legal process of filing for patent
ethical issues
more complex application of technology
shorter product life cycles
Major technological changes and impacts
Technological change and marketing
Products
Marketing
Extranet (customer service, support)
Intranet (employee support)
Marketspace (sell)
E-commerce (any business activity conducted electronically)
Production
♻ recycling ♻
precycling
Macro-environment: political, legal and regulatory forces
Political environment and political risk
Legal and regulatory environment (fair business practices, ensure competition, protect from unfair trade practices, ensure safety)
pricing-related legislation
distribution-related legislation
requirement contract
exclusive territorial distributorship
tying arrangement
exclusive dealing
product-related legislation
trademark law
consumerism
copyright law
patent law
advertising and promotion-related legislation
price fixing
price discounting
competition legislation
control through self-regulation
Micro-environment
Bargaining power of distributors and buyers
Threat of entrants
Bargaining power of suppliers
Threat of substitutes
Rivalry in the industry