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The 4 P2 - Coggle Diagram
The 4 P2
PRODUCT
BRAND
LOGO
SHAPE
TASTE
PACKAGING
PROTECTS THE PRODUCT FROM DAMAGES DURING THE TRANSPORTATION
SHOWS THE PRODUCER'S BRAND AND THE COMPANY WHICH PRODUCES IT
PROVIDES INFORMATION FOR THE CUSTOMER
LIFE CYCLE
INTRODUCTION
GROWTH
MATURITY
DECLINE
PLACE
SHELF MARKETING
PROMOTION
ADVERTISING THROUGH MEDIA
PERSONAL SELLING
SALES PROMOTION: CAMPAIGNS, FREE SAMPLES, SPECIAL OFFERS, CUSTOMER LOYALTY CARDS
SPONSORSHIP (SPORT AND CULTURAL EVENTS)
TRADE FAIRS
DIRECT MAILS
PRICE
PRICE SKIMMING
COMPETITVE PRICING
PENETRATION PRICING
COST PLUS PRICING
PSYCHOLOGICAL PRICING
IN 1990 THE CONSUMER ORIENTED CONCEPT OF THE
4 CS
WAS INTRODUCED
1. CONSUMER'S WANTS AND NEEDS
2. COST OF THE PRODUCT
3. CONVENIENCE
4. COMMUNICATION