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this girl can advert - Coggle Diagram
this girl can advert
images
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the shallow focus connotes that nothing else matters apart from her exercising and she is in her own little word, not caring about how other people see her
her position is central and she is wearing brightly coloured clothing, making her seem powerful
her face and body are angled away from the camera, suggesting a women's appearance isn't important
her hair and clothes are sweaty and messy representing her as 'imperfect' and 'normal' rather than idealised
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representation
her position is central and she is wearing brightly coloured clothing, making her seem powerful
her face and body are angled away from the camera, suggesting a women's appearance isn't important
her hair and clothes are sweaty and messy representing her as 'imperfect' and 'normal' rather than idealised
more natural and realistic way in comparison to other adverts - this is important because research was done that discovered that many women are worried about their appearance when exercising so choose not to, the advert is making it more comfortable for women
the shallow focus connotes that nothing else matters apart from her exercising and she is in her own little word, not caring about how other people see her
text/written language
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animal imagery - pig usually used as an insult and has connotations of dirty - but compared with feeling like a fox which could suggest that it doesn't matter what you look like how you feel, fox associated with sexy
layout & design
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the small size and corner placement of company logos suggests that the purpose of the advert isn't to sell a product or a brand but to show a message