Please enable JavaScript.

Coggle requires JavaScript to display documents.

Neuromarketing - Coggle Diagram

- - - - From
        
        Parietal
        
        To
        
        Temporal
      - Identity
        
        Object
    - - Space
        
        Object
      - Grasp
  - - - Viewing Time :arrow_up:
      - Congruence
        
        Effect :red_cross:
      - Brand recall :arrow_up:
    - - Unpredictable
        
        Brand memory :arrow_down:
        
        Emotion arousal :arrow_up:
  - - - Score 1-10
      - Sight
        
        Touch
        
        Smell
        
        Sound
        
        Taste
  - - - Emotion
        
        Warning
- - - - Awareness
    - - Response
    - - Strength
        
        High/Low
    - - Directional
        
        Positive/Negative
    - - Lead
        
        Actions
        
        Alteration
        
        Cognition
        
        Heuristic
        
        Social
        
        Signaling
    - - Insula
        
        Frontal cortex
  - - - State
    - - Awareness
  - - - Judgement
  - - - Effect
        
        Modulated
        
        Context
- - - - Acquisition
        
        Containment
        
        Information
      - Memory
        
        Ability
  - - - Miliseconds
    - - Seconds
    - - Minutes
    - - Years
        
        Declarative
        
        Conscious
        
        Semantic
        
        Episodic
        
        Procedural
        
        Non Declarative
        
        Unconscious
        
        Skills
        
        Conditioning
        
        Reflexes
  - - - Positive association
        
        Increase
      - Negative association
        
        Reduce
      - Factual Association
        
        No effect :red_cross:
  - - - Memory impact :warning:
    - - More efficient
        
        <500ms
        
        Over preference
- - - - Economics
      - Neuroscience
      - Psychology
    - - Unconscious
    - - Eye Tracking :eye:
        
        Scanning
        
        Initial
        
        Sustained
        
        Gaze bias
        
        Look more = Choose
      - fMRI
      - EEG
    - - Representation
        
        Predictive
        
        Experienced
        
        Remembered
  - - - Gyrus/Gyrii
        
        Hills :mountain:
      - Sulcus/Sulcii
        
        Valley :water_polo:
      - Fissures
        
        Canyon
    - - Cerabellum
        
        Motor Control :racing_motorcycle:
        
        Emotional Responses
    - - Occipital
        
        Visual inputs
      - Temporal
        
        Object
        
        Recognition
        
        Memory
        
        Hearing
        
        Language
      - Parietal
        
        Spatial
        
        Movement
      - Frontal
        
        Working memory
        
        Decision making
        
        Preference
      - Insular
        
        Emotions
  - - - View
        
        Nucleus Accumbent :arrow_upper_right:
      - Price
        
        Insula :arrow_lower_right:
      - Choice
        
        Prefrontal cortex
        
        :arrow_upper_right:
    - - Magnetic Resonance
        
        O2 Consumption :tropical_drink:
        
        Neuron :spider_web:
        
        Blood stream :red_circle:
- - - - Focalisation
        
        Concentration
        
        Withdrawal
    - - Bottom-up
        
        Visual saliency
        
        Contrast
        
        Density
        
        Brightness
        
        Movement
        
        Automatic
        
        Grasp
      - Top-down
        
        Focus
        
        Think Hard
        
        Regions
        
        Frontal
        
        Parietal
    - - Neurovision
        
        Automatic
        
        View
        
        Heatmap
        
        Fogmap
        
        Complexity
        
        Saliency
  - - - Automatic :vs: Controlled
  - - - Expensive :heavy_dollar_sign:
        
        Autopilot :airplane:
- - - - Gambling