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Unsustainable Agriculture, :arrow_double_up: Population, :arrow_double_up:…

- - - - As people become richer, the demand for meat will undoubtedly hasten. This will push farmers to double down on practices that will emit more greenhouse gases.
  - - - Incentives for underdeveloped economies to partake in sustainable practices are unattractive.
    - - Political scrutiny and barriers.
      - Embedded indulgence
- - - - Market Size: US$3.3 Billion to $140 Billion by an optimistic Barclays report published in 2019.
    - - Factors preventing businesses from entering
        
        Specialised talent requirement
        
        Heavy investments
        
        Lack of financial support
        
        Unchartered waters
  - - - Stickiness / Embedded habit to consumer real meat
      - Religious norms / Embedded conventional beliefs
    - - Lack of subsidies and financial incentives
      - Lack of funding for advanced technology and data driven intelligence
    - - Unfriendly policies hindering the entrance of sustainable such as cultured meat to the masses
    - - Scalability
      - Barriers to Entry
      - Macro
      - Micro
- - - - Provides a platform connecting producers / farms and supermarkets, restaurants and ultimately, end consumers.
        
        How does the platform meet the designated SDG goals?
        
        Staying profitable while practicing sustainability
        
        Business Model
        
        Green Sustainable model
        
        Reporting
        
        Transparency
        
        Statistics
        
        Material impacts on actual people's well being
        
        Achieving success
        
        Rely on temporary subsidies offered by the domestic government (SG) in the short run
        
        Amplify the importance of sustainability to suppliers
        
        Education
        
        Offer financial incentives / premium features
        
        Bulk discounts
        
        Loyalty discounts / privileges
        
        Focus on promoting the platform to users
        
        Marketing Strategies
        
        Maxmise popular social media platforms to promote the distribution channel
        
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- - - - A lot of resources are poured into processing animals into meat
        
        Sparks health concerns
        
        It is becoming increasingly worrisome that more people are consuming much more meat than the healthy consumption levels:
        
        Average US citizen: 200-250g Singapore: 111g Recommended: 80-90g (On a per day basis)
        
        Meat is responsible for 40% of Singapore's annual GHG emissions
        
        Qn: What kind of resources?
        
        Adverse climate effects
        
        Underdeveloped economies bear the brunt of high meat consumption by developed economies
      - :arrow_double_up: Deforestation
      - Sacrifice higher calories for lesser calories found in meat
        
        :chicken: 2 calories required to produce 1 calorie
        
        :warning::cow: 6 calories to produce 1 calorie
        
        1kg of protein from beef needed 18x more land, 10x more water, 9x more fuel, 12x more fertilizer, 10x more pesticides when compared to obtaining the same amount of proteins from kidney beans. (Sabate et all, 2015)
        
        :pig2: 3 calories required to produce 1 calorie
      - Rearing of animals takes a toll on the climate
        
        Animals produce huge amounts of GHG
        
        CO2 = 1x warmer, Methane = 28x warmer, Nitrous Oxide 265x warmer