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Self reports - Coggle Diagram

- - - - You know the strength of opinion
      - Easy to analyse
    - - Open to response bias
      - Doesn't give you a number
  - - - Gives the scale more meaning
      - Easy to analyse
    - - Might be hard for some people to understand (e.g. children, language barrier)
      - Open to response bias
  - - - Very easy to compare and analyse
      - All answers will be relevant
    - - No depth in answer - very basic
      - Might not reflect participants accurately - might be forced to pick an option
  - - - You know the strength of opinion
      - Easy to analyse - gives a number so can work out the median
    - - Open to response bias
      - Less meaning
  - - - Gives the participant the option to answer how they like - more accurate answers
      - In-depth and detailed
    - - Very hard to analyse and compare
      - Some answers may be irrelevant
- - - - The interviewee often feels more comfortable - more likely to 'open up'
      - Get relevant answers & some interesting ones
    - - Can be time consuming
      - Might be biased
      - Hard to keep track
      - Hard to replicate
  - - - The interviewee often feels more comfortable - more likely to open up
    - - More open to bias
      - Hard to compare answers
      - Hard to replicate
      - The researcher could go off topic
  - - - Easy to cvompare people's answers
      - Easy to replicate
      - Less open to bias
      - All of the questions are relevant - gain relevant data
    - - Can feel too formal
      - Participants might not be honest
      - Less depth
- - - - Sometimes people change their answer because they want to look good (socially desirable)
      - Doesn't represent true views
  - - - Will lean towards or far away from experiment aim
      - Doesn't represent true views
  - - - Particularly a problem with scales - often occurs when people just select the middle option - maybe so as not to offend, or just because they just don't care
      - Doesn't represent true views
- - - - Cannot judge body language
      - Cannot be changed at time - less flexible
      - Low response rates
    - - Have the sability to reach a l;arge number of participants
      - Often encourages honest answers (anonymity)
  - - - Can potentially be altered
      - Able to assess body language
    - - Participants might be dishonest as they may feel more judged (although sometimes harder to do in an interview - people can see you)
      - Hard to reach lots of people - time consuming