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mcdonald - Coggle Diagram
mcdonald
Background
1954
Ray Kroc buys the rights to franchise McDonald's restaurants across the country
2000
McDonald's has opened more than 11,000 restaurants outside of the U.S
1948
McDonald brother turn their restaurant into a hamburger and milkshake restaurant
1937
McDonald brothers start their hot dog stand
Competitors
KFC
accuracy
cleanliness for hospitality
maintenance
Burger King
High quality
Clean surrounding
Proper price
Subway
mix and match sandwiches
Why McDonald's is popular
Variety of vegetarian burgers
McPlant
Veggie Dippers
Vegetable Deluxe
Inexpensive
most expensive McDonald's menu item costs $27.19
Drive-Thrus
customers can be served while remaining in their cars
Pros & Cons
Pros
affordability
innovation
convenience
Cons
Health problems
Slow to react to customers' changing tastes and needs