UNIT 1 :

Persepectives

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BIG DEBATE

Nature vs. Nurture

Descriptive Research Methods

3 M's

median

mode

mean

average

medium score (ordered from lowest to highest)

most frequent number

Case Study

psychodynamic

Evolutionary

cognitive

behavioral

humanistic

biological

Naturalistic Observation :

Survery

Correlation

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Advantage: Allows researchers to study behavior under conditions that are less artificial than in experiments.

Disadvantage: Researchers have a problem making their observations non-invasive.

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Good for investigating certain phenomena such as psychological disorders.

Problem with case studies is that they are highly subjective and time consuming

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Great for gathering information about difficult to observe data.

Disadvantage: relying on self-reported data and have to be careful on wording

Correlational vs Experimental vs Descriptive Research

-Advantage: Permits conclusions about cause and effect relationships between variables.
Disadvantages: Experiments are often artificial (jury & guilty v. not guilty status) Experimental method can’t be used to explore some research questions. (pregnant woman malnutrition & birth defects) Manipulation of variables are difficult or impossible sometimes (values v. urban & rural areas)

Unit 2

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When two variables increase at the same time they are positively correlated.

When one variable increases while the other decreases it’s negative correlation.

Correlation does not mean causation (it shows what not why)

past/unconscious childhood conflicts

looks at how we processes store and interpret information

observable behavior that can be measured

reaching humans fullest potential- Rogers theory(positive regard)

ties between behavior and biology, base level knowledge
(hence size // pinky)

sociocultural(palm)

to undersand others we must understand the culture they are from// differences are good

traits and behavior evolve over time

Positive and negative correlation

In depth analysis of individuals or groups to reveal underlying behavioral principles.

Observe and record behavior in natural occurring settings without trying to manipulate or control the situation

A technique for ascertaining the self reported attitudes, opinions, or behaviors of people

When two variables increase at the same time they are positively correlated.



When one variable increases while the other decreases it’s a negative correlation.

Correlation does not mean causation (it shows what not why)

Correlation Coefficient: A number between -1.0 and +1.0 expressing the degree of relationship between two variables
Scatterplots!!!

observing and recording behavior

Hindsight Bias: "I knew it all along Phenomenon"// After learning the outcome of an event many people believe they could have predicted that very outcome -----------------------------------Confirmation Bias: refers for our tendency to look for confirming evidence and ignore the contrary evidence

Operational Definitions: Exact procedures used in establishing experimental conditions and measurement of results

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Statistics

Skewed Graphs: image

Range: difference between the highest and lowest mode of distribution

statistical significance: meaningful difference


When sample averages are reliable and the difference between them is relatively large


p score: (<.05 to < 0.001)

NUERON

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“fire” -- send an impulse down their length -- or they don’t “fire”
Neurons perform three basic tasks: (1) Receive information, (2) Carry the information, (3) Pass the information on to the next neuron

Dendrites: Receive messages from other cells
Soma (Body cell): cell body that maintains the health of the neuron
Axon: passes messages away from the cell body to other neurons, muscles, and glands
Myelin Sealth: covers the axon of some neurons and helps speed neural impulses ”
Terminal Branches of Axon: from junctions with other cells

Action Potential: A neural impulse. A brief electrical charge that travels down an axon generated by the movement of positively charged atoms in and out of channels in the axon’s membrane.
Refractory Period: The “recharging phase” when a neuron, after firing, cannot generate another action potential
Resting Potential: The state of a neuron when it is at rest and capable of generating an action potential


Agonist vs. Antagonists

The agonist molecule excites. It is similar enough in structure to the neurotransmitter molecule that it mimics and its affects on the retrieving neuron.
Ex. Morphine for instance mimics the action of endorphins by stimulating receptors in brain areas involved in mood and pain sensations.

Antagonist blocks neurotransmitter. This antagonist molecule inhibits, It has a structure similar enough to the neurotransmitter to occupy its receptor site and block its action, but not similar enough to stimulate the receptor.
Ex. Curare poisoning paralyzes its victims by blocking ACh receptors involved in muscle movement.

Types of Neurons:

Sensory Neurons
(Afferent Neurons)

Motor Neurons
(Efferent Neurons)

Inter Neurons

Carry incoming information from the senses receptors to the central nervous system

Take information from the CNS to muscles and glands.

Internally communicate and intervene between the sensory inputs and motor outputs

Interneuron: Internally communicate and intervene between the sensory inputs and motor outputs

Divisions of the Nervous System

Central

Peripheral

The Brain

Spinal Cord

Autonomic

provides our reflexes

Somatic

: controls voluntary movements of skeletal muscles// involuntary muscle functions

: control self-regulated action of internal organs and glands// important in fight or flight response

Sympathetic

Parasympathetic

(arousing) prepares body to respond to stress

(calming) //calms body after an emergency

The ENDOCRINE System

the body’s “slow” chemical communication system. Communication is carried out by hormones synthesized by a set of glands.

Brian Imaging

UNIT 3

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EEG: Changes in electrical brain current
CAT: x-ray images of the brain
MRI: changes in electrical brain current
PET: changes in electrical brain current
fMRI: blood flow oxyhemoglobin to deoxyhemoglobin ratio

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Selective attention:
• Perceptions about objects change from moment to moment.
• Different forms of Necker cube become available to our perception, however, one can pay attention only to one aspect of the object.

Top Down vs. Bottom Up Processing

Analysis of the stimulus begins with the sense receptors and works up to the brain’s integration of sensory information

Information processing guided by higher-level mental processes as we construct perceptions drawing on our experience and expectations

We process this way when we have no prior knowledge

We process this way when we have prior knowledge

Thresholds

Absolute Threshold

Subliminal Threshold

Difference Threshold

Minimum stimulation needed to detect a particular stimulus 50% of the time.

Minimum difference between two stimuli required for detection 50% of the time (JSD- just noticeable difference)

When stimuli are below one’s absolute threshold for conscious awareness. (Detect it less than 50% of the time)

Signal Detection Theory:

Predicts how and when we detect the presence of a faint stimulus (signal) amid background noise (other stimulation). SDT assumes that there is no single absolute threshold and detection depends on: Person’s experience, Expectations, Motivation, Level of fatigue

Sensory Adaptation:

Diminished sensitivity as a consequence of constant stimulation. Sometime referred to as habituation. Put a band aid on your arm and after awhile you don’t sense it.

Transduction:

In sensation, transformation of stimulus energy into neural impulses. RETINA

Parts of the Eye

Cornea: Transparent tissue where light enters the eye.


Iris: Muscle that expands and contracts to change the size of opening (pupil) for light.


Lens: Focuses the light rays on the retina.


Retina: Contains sensory receptors that process visual information and send it to the brain.

Feature Detection

Nerve cells in the visual cortex respond to specific features, like edges, angle, and movement.
Feature detectors allow us to see the lines, motion, curves of this power point slide

Shape detection:

Specific combinations of temporal lobe activity occur as people look at shoes, faces, chairs and houses.

Visual Cliff

A laboratory device for testing depth perception in infants and young animals. Binocular Cues. Depth cues, such as retinal disparity and convergence, that depend on the use of two eyes.

Outer Ear

Middle Ear

Inner Ear

Pinna: Collects sounds. Shaped like a funnel
Auditory (Ear) canal: The auditory canal is a tube that connects the pinna and the tympanic membrane (eardrum); funnels sound toward eardrum

Chamber between eardrum and cochlea containing three tiny bones (“ossicles”-hammer, anvil, stirrup) that concentrate the vibrations of the eardrum on the cochlea’s oval window.

Inner Ear: Innermost part of the ear, containing the cochlea, semicircular canals, and vestibular sacs. Cochlea: Coiled, bony, fluid-filled tube in the inner ear that transduces sound vibrations to auditory signals.

other senses

sense: receptors// transduction
Smell(olfaction): nose//ol factory receptors (epithelium)
Taste(gustation): tongue// taste buds
Touch(pain): skin//nociceptors
Vestibular Sense and Kinesthetic: inner ear+joints// semi circular canal

Perpetual Set: a temporary readiness to perceive certain objects or events rather than others. Ex. a person driving a car has a perceptual set to identify anything in the car or on the road that might affect his or her safety.

Figure Ground: the tendency of the visual system to simplify a scene into the main object that we are looking

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UNIT 4

Operant Conditioning

Classical Conditioning

Obervational Learning

Acqusition: initial stage in classical conditioning when association between interval and us take place

Extinction: will eventually go away (decrease response)

Started with... Ivan Pavlov

Social Learning// Learning by watching/ observing others

Spontaneous Recovery: response reappears (weak)

Dog expects food at the sound of a bell

Learning by linking two or more stimulus and anticipate events/// Involuntary, automatic response

Stimulus Discrimination: Learned ability to distinguish between cs and other stimulus that does not signal a UCS

Generalization: tendacy to respond to cs -the more similar to stimuli, the stronger the response

Before Conditioning: Unconditioned Stimulus (UCS)
Naturally occurring: Conditioned Response(UCR)
During conditioning: irrelevant stimulus(CS) triggers response (CR-learned response)

Ex. Car Accident & Fear of Cars:
Conditioned stimulus:Car
(Un)conditioned response response: Fear
Unconditioned Stimulus: accident

Associative Learning: associating/ linking two events since they occur together or at a similar time
Ex. tunder & lightning

Behavior strengthened by reinforcers// voluntary response that operates on environment producing rewarding or punishng stimuli

Reinforcement/ Punishment:

Primary & Secondary Reinforcers

Fixed Ratio: predicted number
Variable Ratio: Unpredicted number


Fixed Interval: reinforces a response only after a specified time
Variable Interval: reinforces a response at unpredictable time interval

Punishment: Any consequence that decreases the future liklihood of a behavior

Reinforcement: Any consequence that increases the future liklihood of a behavior

Positive Vs Negative Reinforcement:

Positive: Appetitive- Anything that increases the likelihood of a behavior by following it with a desirable event/state. Added+ after a repsonse or behavior // will strengthen the behavior after subject receives something they want

Negative: Aversive- Anything that increases the future liklihood of a behavior by following it with the removal of an undesirable event/ state. //will strengthen behavior after something the subject doesnt like is removed.

Primary Reinforcer- Innately reinforcing stimulus (biologically need- food water)
Secondary (conditioned) reinforcer: learned reinforcer, retained through its association with primary reinforcer (money)

Immediate Reinforcer: reinforcer that occurs closely to a behavior in time
Delayed Reinforcers: reinforcers delayed in time for certain behavior

Mirror Neurons

Modeling Requirements

Antisocial vs Prosocial Behavior

Skinners Effect: Law of effect that states that behavior followed by favorable consequences become more likely and behavior followed by undesireable consequences become less likely

brains of animals and humans that activate during observational learning/ when performing certain actions// may enable imitation, language learning + empathy

Bandura suggests for requirements effective modeling- Attention, Retention, Ability to reproduce the behavior, Motivation

Intrinsic vs Extrinsic Motivation:

Shaping: reinforcing behavior to achieve desired behavior

modeling violence: wowing media violence does lead to increased expression of aggression Ex. children model wrestling-- relation between violent tv games and increase of aggression

motivation from within (personal satisfaction)

motivation from the outside (reward driven behavior)

Anti: negative, destructive unhelpful behavior
Pro: positive, constructive helpful behavior
**both can be modeled effectively

Learned helplessness: Belief of incapable to accomplish task produced by frequent expose to negative events perceived as unavoidable


Latent Learning: learing that occurs but isn't evident unit an incident shows it

UNIT 5

Retrieval

Encoding

Storage

Forgetting: can occur at any memory stage; we filter, alter, or lose much information during these stages.

The processing of information into the memory system. Getting information in

Effortful

Automatic

Shallow vs Deep

Ways we encode:

Requires attention and conscious effort
Such processing leads to durable and accessible memories.
Leads to LONG TERM POTENTIATION
(a process involving persistent strengthening of synapses that leads to a long-lasting increase in signal transmission between neurons.)

SEMANTIC: Encoding by meaning
VISUAL: Encoding by images (mnemonics) ACOUSTIC: Encoding by sound

Shallow – Encoding based on the structure or appearance of a word
Deep– Encoding based on the meaning of the words

Unconscious encoding of incidental information //Enormous amount of information is processed effortlessly (parallel processing) by us (Space, Time, Frequency.)

Spacing Effect: testing effect = enhanced memory after retrieving, rather than simply rereading, information

Serial Positioning Effect: tendency to recall best, the last and first items in a list.

The retention of encoded material overtime. Retaining Information

The process of getting information out of memory storage Getting info out

Working Memory (Short Term)

Sensory Memory

• Iconic (Visual) • Echoic(Auditory) --stored for longer periods • Haptic(Touch)

Long term memory

Retrospective Memory

Prospective Memory

Duration of sensory memory differs for different
senses. Large capacity for information

• New information is transferred from sensory memory
• Old information is retrieved from long-term memory
• Short duration (20 seconds)
• Limited capacity for information; 7±2

• Information that has been encoded in short-term memory is stored
Unlimited capacity for information
• Duration: potentially permanent

Flashbulb Memory

An unique and highly emotional moment can give rise to clear, strong, and persistent memory. Though this memory is not free from errors.

The ability to remember to do something in the future-- ¨Remembering to remember

the memory of people, words, and events encountered or experienced in the past.

Explicit memories vs Implicit memories
-Explicit Memory refers to facts and experiences that one can consciously know and declare. (explain) --hippocampus
-Implicit memory involves learning an action, and the individual does not know or declare what she knows. (impossible to explain)-- cerebellum





Measures of Memory:

Recognition: the person has to identify an item amongst others e.g., a multiple-choice test requires recognition.

Recall: the person must retrieve information using effort, e.g., a fill-in-the blank test requires recall.

Relearning: the individual shows how much time (or effort) is saved when learning material a second time.

Retrieval Cues: Memories are held in storage by a web of associations. These associations are like anchors that help retrieve memory.

Priming: To retrieve a specific memory from the web of associations, you first need to activate one of the strands that lead to it. Priming effect occurs when people respond faster or better to an item if a similar item preceded it. involuntary/ unconsious

Context: Memories are affected by the cues associated with a context

Self-dependent: (Mood) Tendency to recall experiences that are consistent with one’s current mood. Emotions, or moods serve as retrieval cues.

Interference: Learning some info. may disrupt retrieval of other info.

Proactive: When an OLD memory interferes with remembering NEW information

Retroactive: When a NEW memory interferes with remembering OLD information

Motivated Forgetting: People unknowingly revise their memories
Repression: Defense mechanism that banishes anxiety-arousing thoughts, feelings, and memories from consciousness. Freud believed this was at the heart of all defense mechanisms

Misinformation Effect: Incorporating misleading information into one's memory of an event. Leads to memory construction.

Source Amnesia=attributing an event to the wrong source we have experienced, heard, read, or imagined (misattribution)

Retrograde Amnesia: “retro”-we can’t get to the old stuff (both interference and amnesia)

Anterograde amnesia: condition in which a person is unable to create new memories after an amnesia-inducing event.

transduction occurs in the COCHLEA