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B2B - Coggle Diagram
B2B
Business buyers
Geographically concentrated
More decision participants
Fewer and larger
professsional purchasers
Buying Situations
Modified rebuy
New-task buy
Straight rebuy
Buying process
Supplier Search
Solicit Proposal
Product Specification
Select Supplier
General Need Description
Order-Routine Specification
Problem Recognition
Performance Review
Business Demand
Fluctuating Demand
Inelastic Demand
Derived Demand
The business market is huge
Buying Center
Decider
User
Influencer
Buyer
Decision Process
Service
Emotion
Price