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5.Consumer Behavior - Coggle Diagram
5.Consumer Behavior
Influences
Personal
Age/Lifecycle
Lifestyle/AIOs
Income/Occupation
Self and Personality
Psychological
Perception
Selective distortion
Selective retention
Selective attention
Learning
Beliefs and Attitudes
high
low
Decision Process
Need Recognition
Search
Evaluation/Choice
Purchase
Postpurchase Behavior
Social
Leaders
Family
Groups/Opinion
Aspirational
Reference
Membership
Roles
Buyers
Cultural
Subculture
Social Class
Culture
Model
Buyer's black box
Responses
Enviroment