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7.Target marketing - Coggle Diagram
7.Target marketing
Segmentation
Demographic
Age
life cycle
gender
Psychographic
Geographic
Behavioral
User status
Usage rate
Benefit
Loyalty
Occasion
B2B
OPERATING CHARACTERISTICS
PURCHASING APPROACHES
SITUATIONAL FACTORS
PERSONAL FACTORS
International
Evaluate Market Segments
Measurable
Substantial
Accessible
Actionable
Differentiable
Evaluating
Segment structural attractiveness
Company objectives and resources.
Segment size and growth
Positioning
Competitive advantage
(lợi thế cạnh tranh)
Differentiation
Difference
Value proposition
Communicating
Price
Perfomance
Orrientation
Target
Differentiated
Concentrated/
Micromarketing
Undifferentiated
Micromarketing