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How to rebrand a city ? - Coggle Diagram
How to rebrand a city ?
creating a brand image to attract businesses, residents, and tourists.
national marketing campaign
began with a content hub
biweekly newsletter
social media posts and paid promoted content appeared on Facebook and Instagram
series of ABQic videos featuring different entrepreneurs and organizations
search engine marketing
digital advertising
content marketing.
live-work-play space for entrepreneurs and students
house students
office space
Uniniverties' Innovation Academy.
gives students, entrepreneurs, hobbyists, and small businesses access to high-tech machinery and computer software.
create the right environment for startups and entrepreneurs
area based on advanced technology
redeveloping many parts of the city to make it more attractive to and affordable for tech startups
campaign to reinvent itself
strategic partnerships
Key Vocabulary
rebranding
Investors / entrepreneurs
Brand
Overhauling
attractiveness