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Social Media - Coggle Diagram
Social Media
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Sharing life updates, images, etc
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Understanding consumer motivations and behaviors on social media.
Consumers use social media for a variety of reasons. Research from Votolato Montgomery (2018) has shown 5 key motivations why people use social media:
=> Choose type of social media for running effective campaigns
Facebook is ideal to communicate with a larger group of customers and give them the opportunity to get to know the brand better.
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Youtube allows people to discover new ideas, stories and offerings.
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- Discovering:
Find information relevant to personal interests.
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