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Customer Relationship Management - Coggle Diagram
Customer Relationship Management
Benefits and functions
Web based systems
systematic
target market
demand
define customer group/type
communication channel
email
collect information & centralize data
manually create
website (contact us)
email
Business Process
Sales
won
lost (lost customer)
definition: confirmed customer
Opportunitiy
definition: high potential customer
convert leads to opportunity
merge with existing customer
lost (lost customer)
Leads
import
generate lead
website (contact us)
manually create
email
auto generate lead
definition: potential customers/prospect
Introduction of CRM
How CRM works
Features
B2C (Business to customer)
Customers databased
reporting data
Data creation
bar chart
list
pie chart
Pipeline
Website
Email blast
email marketing
auto blast
promotions
Configuration
systems configure
domain mapping to crm system
email
subdomain
domain
intergration
website (existing)
payment
sms marketing
whatsapp
General business management unit
Business unit
Finance
Sales
Procurement
Human Resource
How IT benefit business
Sales management
CRM
Customer databased
Functionality of each unit (documentation)
Human Resource
Sales
Finance
Procurement