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G (MARKET STUDY, POSITION, NETWORK, BRAND, GROWTH, GO TO MARKET, TOOLS) -…
G
MARKET STUDY
Competitors
Substitutes
Actors
PESTEL
Offer
Gouach
Target
Users
Market
Customers
POSITION
Distribution strategy / dev
Key accounts
Multisport / Détaillants...
Distribution network
Image
Target
Business model - 4/7P
Personas
Customer journey
NETWORK
Partnership (lifecycle)
Recycling
Reuse...
Influencers
Cycling
Energy
DD
Mobility
Journalists / Press release
Ambassador
Cobranding
Lobbying
BRAND
Identity
Value proposition
USP
Website(s)
Brand Platform
Employer brand
GROWTH
1 - Acquisition
Approche directe
Online
SEO
Website(s)
Blog
Landing pages
SMO
Contenu
Pages
Paid
Influenceurs
SEA
Google Ads
Content
White paper
Blog
Webinar
Newsletter
Offline
Presse
Event
Sales support
Print
2 - Activation
3 - Retention
4 - Revenu
5 - Reco
GO TO MARKET
Organisation
Documentation
Logistics
Media plan
TOOLS
Notion
CRM?
RP?