Please enable JavaScript.
Coggle requires JavaScript to display documents.
W9 - Social Networks - Coggle Diagram
W9 - Social Networks
Psychological concepts that impact social media strategy
neuroplasticity
Neuroeconomics
transactive memory
FOMO
Status Anxiety
Social Networks
Social Networking
Key Principles and Practices
Learn everything about your audience. Who are you going to reach?
Choose which networks to use and which to ignore
Create a social media strategy plan. Set goals + gather + examine what's working and what's not on social media in one place
Keep an eye on the competition
Listen for mentions of your brand. Monitor channels to capture mentions of your brand, competitors, product, and relevant keywords and analyze those mentions to identify what you should do next
Monitor conversations that are relevant to your industry. Social monitoring is about knowing and what pp think of your brand
Establish your social media voice and tone. write them from the reader's perspective, to make them, not you,the hero in the story. Be clear so readers will know hat they will get from what you do
Follow the social media "Rule of Thirds"
1/3 posts to promote your business
1/3 ideas from influencers
1/3 personal stories
Social media + Comments + mentions+ Respond now ( not late) = a relationship
Dont respond the same message across networks
Use data => determine when + how often to post
A/B test
Use the right tools ( tools to beutify your ig profile)
Measure results + adjust your strategy as needed. gather data from your accounts and campaigns to tracj and improve performance.
Understand consumer motivations and behavious on social media