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Customer Analytics - Coggle Diagram
Customer Analytics
3 fundamentals about positioning
purchase proability
purchase quantity
brand choice
Customer Personas
Member Tag
identity
RFM customer group
product perference
iced cofffe
durex
red bull
social activities
lifestyle
night to five
new gen
gaming
working
not make dinner
eat outside
point crazy
young white
consumption behavior
lunch
dinner
breakfast
mid night
location based
Cluster based
residental
commercial
transportation
tourist
school
city based
can tho
saigonese
hanoi
vung tau
store group based
bus/train station
sightseeing
on campus
high income
entertainment
average income
office
off campus
hotel
housing complex
district based
ward based
Occasion (Recency)
demographic
gender
age
category perference
wine&liquor
beer
chips and snack
product , price, promotion, place