Please enable JavaScript.
Coggle requires JavaScript to display documents.
UNIT 6, GROUP 2 - Coggle Diagram
UNIT 6
Telemarketing
Present good services to customers
Phone
Fax
Internet
Sucess of this campain
CPI
Cost per inquiry
Cost per order
Cost per acquisition
Inbound
Client call
Place an order
Make a reservation
Respond to advert
Contact customer services
Outbound
Cold calling
Phone sales
Appointment setting
Lead generation
Hot contacts
People who are ready to buy
Cold prospects
People who don't yet have a relationship with company
Logistics and Distribution chain
Moving goods
1 road haulage
2 rail freight
3 container ship
4 air freight
5 delivery service
6 warehouse
7 a load
Distribution
direct distribution
indirect distribution
direct distribution indirect distribution distribution chain distribution costs distribution channel distribution intermediary
1 distribution costs 2 distribution chain 3 direct distribution 4 indirect distribution 5 distribution intermediary
1 A franchisee in Brighton places an order for car accessories.
2 The franchise sends the order to the warehouse in South America.
3 The container ship is loaded with the parts
4 The goods land in Southampton.
5 Road haulage is used to ship the goods from Southampton to Brighton
6 The goods arrive and can be sold to the consumer.
Online shopping and Mail order
Online shopping
Online shopping is the activity or action of buying products or services over the Internet
When designing an online store
how to move your shopper through the sale process
ways to personalize the selection process
offer bundles of items
list the payment options for your customer
gift certificates
credit card
cheques
simplify the purchasing process
easy for clients to add items to the shopping cart or shopping basket
Mail order
Mail order is a system of buying and selling goods through the post
Customers normally select their goods from a catalogue
Order form includes
Item code
Description
Size
Quantity
Price each
Total price
Personal Selling
Personal Selling
selling to a customer face-to-face
Sale Process
help the slaes force convert leads into signed deals
Closing Deals
close the deal by asking the customer to place an order.
trade concessions or negotiate
Following up
part of the after-sales service
check customer satisfaction
Presenting
focus on product's USPs or customer-oriented
Testimonials, sales literature and samples
Prospecting and qualifying
Salespeople prospect new clients
Making cold calls, calling potential customer, or asking current customers for referrals
Sales Force
inside salespeople
the person who conduct business from their offices
travelling salespeople / field salespeople
the person who call on customers (visit them)
phone sales
selling services over the phone
appointment setting
making an appointment for a sales rep to meet the prospect
Marketing Support
providing product knowledge and market knowledge
Marketer: design materials, marketing collateral
Sales kit contains sales aids
Product samples
Price lists
Order forms
Sales literature
product features
product benefits
unique selling points or USPs
GROUP 2
Trần Phượng Uyên 197NA34035
Võ Thị Mỹ Quyên 197NA15487
Võ Thị Kim Thùy 197NA15596
Trương Thị Hoài Phương 197NA26127
Huỳnh Tấn Sang 197NA15502
Mạc Đông 197NA25779