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ENGLISH AS A BUSINESS LANGUAGE, from, but, from, and also, in addition,…
ENGLISH AS A BUSINESS LANGUAGE
Business English
Trade
English language skills will not only allow for access to commerce and trade
it also provides an efficient way by which business is conducted.
The use of English for cross-border communications is important in many areas of trade ranging
tourism to the trade in financial services.
Marketing
If you have to advertise a product internationally, you should do it in English.
Marketing is a process by which a product or service is introduced and promoted to customers.
The overall marketing umbrella covers advertising, public relations, promotions and sales.
The heart of your business success lies in its marketing.
Communication
Effective communication is the key to success.
poor language skills destroy all your efforts.
The competent and appropriate use of English is of vital importance as international professionals
Travel and tourism
English is required for all airline crews and for air traffic controllers
English is the standard for the shipping and maritime industries
travel guide books are in English.
Customer services
Customer service is one of the most important ingredients of the marketing mix for products and services.
High quality customer service helps to create customer loyalty.
Customers today are not only interested in the product they are being offered
all the additional elements of service that they receive
the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid fo
they are affected with your communication skills
customers prefer English and see how much modernized the company is.
Finance
Many of the world’s largest stock exchanges are based in English speaking countries.
English has become a key language for investment, foreign exchange, and banking.
Many large corporations organize and pay for business English classes for their staff.
Computing or IT
English is one of the key languages on the Internet
than 90 per cent of websites are written and created in English .
80% of the data stored in the computers around the world is in English
wishing to do work with computers or do business online needs a basic command of business English.
means different things to different people.
it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations.
refers to the communication skills used in the workplace and focuses on the language and skills needed for typical business communication such.
as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and a systematic approach
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