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New Media - Coggle Diagram
New Media
While traditional and new media can go hand-in-hand, there are a few reasons why you should consider adding new media to your mix over expanding your use of traditional media.
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Traditional media include radio, broadcast television, cable and satellite, print, and billboards. These are the forms of advertising that have been around for years, and many have had success with traditional media campaigns
The reality is that there are advantages of traditional media, and disadvantages– no matter which forms you choose. The right type for you depends on the demographic you’re trying to reach
As new media grows in popularity, many are shifting their advertising dollars away from traditional media and into areas such as social media and banner ads
New media has a much lower CPM than traditional media, which is one reason why it’s so attractive to businesses. Social media, for example, has a roughly $2.80 CPM.
New media is highly targeted, and just about everyone uses it. That means you can have your choice of audience.
Although new media can be pretty daunting at first, once you learn it, it’s actually easy to use. The results are easy to understand, and the sites are easy to navigate.