Steps in its implementation: Diagnosis and planning: institutional and strategic decision, instructional design, interdisciplinary team, recipients / students, teachers / tutors, content, technology

Determination of Starting Point and Objectives

The three areas that must be taken into account in the management of an E-learning project are the educational, technological and organizational areas. Each of these areas undergoes a "process" of change when an educational institution decides to "begin" to transition from traditional education to E-learning.

From this differential, we can define a virtual education project or e-learning project as the combination of human and technological resources organized to achieve an online teaching-learning purpose, to a specific audience in a set time; In this way, the planning, administration and control management must apply certain knowledge, skills and techniques to achieve the established teaching purpose.

Starting from the basic processes of a project: Start, Planning, Execution, Control and Closing and the Cost, Time, Scope and Resource Management Areas that must be considered within their management, it is important in an e-learning project to establish strategies organizational that combine the pedagogical and technological aspects that stipulate the ways of teaching and learning with technology and that in turn this technology is adapted to the organizers and recipients.

The use of information, communication and collaboration technologies (TICC) in educational processes in higher education is an increasingly discussed topic at a global level (reference is made to the concept of TICC to highlight the possibilities that technologies have to develop experiences of collaboration by breaking barriers of time and space).

The main characteristic of a virtual learning environment is the use of digital ICTs to support the teaching-learning processes.

The term TICC is used to refer to digital technologies, the internet, applications and other devices.

These technologies allow the operation, in virtual environments, of the following three types of processes:

• Of information, related to the search, selection, storage, logical and numerical processing, organization, administration, transfer, exchange and presentation of data and information, synchronously or asynchronously, in any solution of structure or manageable format in virtual environments to through such devices.

• Communication between people, synchronously or asynchronously.

• Collaborative, synchronously or asynchronously, for the organization and implementation of collaborative projects or activities.

In recent months, the educational technique e-learning has been the only viable option to learn, so that more and more are implementing these methods and benefit from it. Read on and learn the best way to generate sales by combining e-learning with marketing.

What is e-learning?

E-learning, also known as virtual education or virtual teaching, is an alternative to the traditional educational process that has been used for some years. Which has the characteristic of using the internet as the only channel for transmitting information and communication.

What is marketing?

Marketing is the discipline that is responsible for recording and monitoring the sales of a given market with the intention of attracting and retaining potential customers of a product, brand or business, through the implementation of strategies.

How to develop an e-learning marketing strategy?

If you want to invoice sales by teaching e-learning classes, the first thing you should do is create a marketing plan that allows you to reach as many customers as possible. To do this, in addition to creating the respective social networks, define the theme that you like the most and specialize. Although it seems strange, having a single theme allows you to have more customers and sales.

Once you are clear about the topic you are going to deal with, create a blog with relevant information that you can develop in one or more classes and form a showcase of the courses you can teach. This will allow your potential customers to see what content you are really good at and to be interested in your service.

The use of information, communication and collaboration technologies in educational processes in higher education is an increasingly debated topic at a global level.

Lines of action have been drawn up to start or consolidate educational systems that consider technologies to support the diversification of the offer, including blended or distance academic programs, as a potential solution to quality, coverage, relevance or equity requirements.

However, when entering a transition process from face-to-face to virtual, traditionally face-to-face systems demand strategies, methodologies and tools to carry out modifications in the processes and functions of the main actors of teaching and learning.

The project management cycle includes five major phases that represent from start to finish all aspects of managing a project.

These five phases are: Initiation, Planning, Execution, Monitoring and Control, and Closing. For a project to run smoothly, the manager must understand the parts of each phase, and ensure its operation. For this reason, we will do an analysis of what each of these five phases consists of.

A work team consists of a group of people working together who “share perceptions, have a common proposal, agree with the work procedures, cooperate with each other, accept a compromise, resolve their disagreements in open discussions and do all of that. it does not appear automatically, but must be built little by little ”.

Multiple studies clearly and forcefully point out that collaborative work between teachers constitutes one of the most determining quality criteria. It is expressed through various factors, including:

"Planning and execution of the work in a collegiate way and structured interaction of the teachers";
"Processes of collaboration, cohesion and support"; or "consensus and teamwork of the teaching staff."

The learning evaluation process, through the instruments that are deemed appropriate, requires a planning process to ensure that the evaluation exercise will yield results that enrich the training process that allow a series of improvement and change decisions to be made around this. Thus, for the evaluation to correspond to the learning process, the starting point of said process must be taken into account.

That starting point is dictated by the learning objectives. Thorndike (1989) ensures that the objectives are the guide par excellence, which help to determine what and how far it is planned to go in the teaching-learning process or, in other words, what are the expected learning.

Organizations often identify a specific set of life cycles to use in their projects.

In the life cycle of a project, the phases that link the beginning of the project to its end are defined. And those phases are:

Home → Planning → Execution → Project closure

Generally, the transition from one phase to another within the life cycle of a project involves some form of technical transfer. Thus, the deliverables of a phase are reviewed to verify their compliance and are approved before the start of the next phase.

In the current context, achieving the planned results for many organizations has been very difficult or the goals were simply not achieved in recent years. This situation, with good reason, leads many organizations to be very cautious in their investments and decisions. However, it is important to start thinking about the next cycle.

How can we make the most of the opportunities we envision in addition to preparing for business change and transformation?

It is there where strategic vision and leadership play a transcendental role in organizations.

The "Mission" is the raison d'être of the organization focused on the present while the "Vision" is the future ambition. I have read that many CEOs always clearly define the “Vision” of the company in order to have clear, challenging but achievable goals to prepare for the future and achieve success in the medium and short term.

Planning strategically will lead us to progress and evolve as an organization and to define a “Vision”, which will lead us to success, inspire teams and prepare for an increasingly challenging and changing business environment.

It is a conceptual framework that is based on the business value of the existing company in both physical and virtual spaces, the so-called market place and market space. The main activities: Collect, organize, select, synthesize and distribute information.

The economic logic of the two chains is different, a conventional understanding of the economy of scale and the approach does not apply to the Virtual Value Chain the same way as it does in the physical Value Chain (CVF), however, these two chains should be managed differently, but in harmony.

The man-team relationship is one of importance, remember the example of accounting carried out on computers and by hand in case the machine breaks, then, what I gain in relation to costs with the introduction of information technology in accounting management.

The Internet and e-business is a challenge for accounting. The effectiveness of companies is largely defined by how they use the Internet network, since current technologies accelerate decision-making in real time, allowing them to be more efficient and effective.

With the expansion of the Internet and the accelerated growth in the number of users, companies have begun to look for a way to take advantage of this network for the development of their businesses, not only within their company, but also involving customers and suppliers.

The ROI relates the investment made with the benefits generated by it, so in order to calculate it it is necessary to apply a mathematical formula that contains both variables.

The formula to calculate ROI is the difference between income and investment, divided by investment: ROI = (Income - Investment) / Investment. This result gives a figure that indicates the return obtained by the investment and is usually converted to a percentage to analyze this return.

Let's see an example of ROI calculation assuming an investment of € 1000 in a sales campaign for an e-commerce product. This campaign generates an income of € 3000, so to calculate the ROI according to its formula we would have ROI = (3000 - 1000) / 1000 = 2.

In the topic exposed and analyzed within the "Legal aspects of e-learning", we can highlight, in the current global context, the complexity involved in establishing common legislative borders and frameworks in the physical world. If this reality is complex, it is even greater when it comes to regulating the virtual world and its harmonization with the physical world, through Private International Law, the protection of personal data and privacy, the establishment of a Legal Regime of the Society of Information, and protection of Intellectual Property and domains.

The protection of privacy and personal data are not only compromised with territorial control mechanisms. The companies, and especially the technological ones, in their liberalization policies try to obtain higher levels of governmental permissiveness in the treatment of said data, as well as in the legal regimes of contractual activities within the Information Society.

Intellectual property and, in particular, copyrights are threatened by technology itself that facilitates, among unscrupulous, the abuse of private copying, communication, distribution and transformation of works, as well as the violation of measures protection implemented to prevent such actions.