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Customer needs and behavior - Coggle Diagram
Customer needs and behavior
Maslow's Hierarchy of Needs
Safety needs
Self-protection and protection for family
Physiological needs
Food and housing
Social needs
Memberships of social clubs
Esteem needs
Lifestyle and social status
Self-fulfilment needs
Personal projects and dreams
Customer needs
motivate customer to purchase a product or service
Major customer concern
interaction between a consumer making a purchase
Consumer life cycle
Advocate: customer share their experience with others
Discover: customers discover new needs
Explore: customers explore and evaluate their options
Buy: customer make purchase
Engage: customer engagement with the product or service experience
Purchasing behavior
Final purchasing decision
Purchase intentions
Plan to buy things - which consumer may nor may not act on
Routine purchases
Purchases of the same products on the repetitive basis which have low levels of personal involvement
Impulse purchasing
Major investments which have high levels of involvement