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History, organization and scope of the field of relationships
Public. -…
History, organization and scope of the field of relationships
Public.
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Public relations dates back to ancient times. The first findings of these date from tribal societies where they were used to promote respect for the authority of the chief. Although its existence in a more organized way began in the discussions that took place in the Agora, in Ancient Greece, where persuasion was used to influence the public.
The ceremonial focuses on the organization of all aspects and forms concerning the organization of an act or ceremony (public or private). 
It establishes guidelines for behavior and treatment of those who must act based on the uses and customs, current legislation or common sense.
The protocol establishes the norms, decrees and regulations that must be observed in the ceremonial, it is the least similar to a direct or blind application of the norms, uses and customs, and they have a lot of creative, but contrary to what has been normally thought , not so much artistic as innovative, but is based on study and knowledge.
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Public Relations audiences are made up of individuals who should be considered complete and unique units that may or may not coincide with each other.
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This science studies the behavior of human beings in society and takes into account two basic facts: the first is that the behavior of human beings shows regular and recurring patterns; the second is that people are not isolated creatures but social beings.
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Social Psychology tries to discover the articulation that exists between individual and society, something not so simple, because one is constitutive of the other. It is not possible to conceive of a society without people, nor a person without a society. The isolated man is an abstraction.
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Statistics as a technique refers to the methods that are applied to collect, organize, summarize, present and analyze numerical data, modalities or qualities related to a set of individuals or facts that are observed in order to describe situations and draw conclusions based on the aforementioned procedures.
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To define Semiology we start from the classical positions provided by the pioneers of this science: Ferdinand de Saussure (1857-1913) and Charles S. Pierce (1839-1914). The first, announced in his Course that a science can be conceived that studies the life of signs in the bosom of social life. She will teach us what the signs consist of and what are the laws that govern them.
1600-1800: period marked by the struggles for independence. Public relations served both the purposes of the colonists, who sought to promote their independence through various means (including the press, theater, brochures), and Great Britain, which was trying to control the colonies.
1800-1865: this period is characterized by the growing importance of public opinion. Various topics were debated: slavery, women's suffrage, secularism, etc., and the incipient mass press was the vehicle of all these ideas.
1865-1900: this time was marked by an economic depression that terribly affected the image of the industrialists. There was no awareness of the importance of having the public's favor and indiscriminate use was made of "false news" written by press agents.
1900-1919: the figure of Ivy Lee emerges as the practical father of public relations. Lee contributed greatly to the growth of the profession by initiating an open door policy aimed at informing the public. It humanized the profession and realized the importance of matching public and private information. In 1917, Wilson as president-elect of the United States of America created the Public Information Committee (also called the Creel Committee)
1919-1929: in this period the figure of Edward Bernays stands out as the theoretical father of the profession. He wrote several books delimiting the functions and scope of the same and devoted many efforts to make public relations of public relations, that is, to improve the image of the profession. Bernays' work stood out for the importance he attached to the need to listen to the public and work according to their needs.
1929-1941: public relations take on great importance, since after the Great Depression it is extremely necessary to vindicate companies and explain their contribution to the economic system.