• Specific. Which is specially intended for a certain purpose

• Appropriate. That it is convenient or adequate for the purpose for which it is intended

• Measurable. What can be measured or valued

• Realistic. That they can be achieved in a balanced way.

Market research is a systematic process of collecting and analyzing data and information about customers, competitors and the market.

The market study consists of a business initiative in order to get an idea about the commercial viability of an economic activity

of having a prior plan, something obviously far superior to the reaction to circumstances or emotional acts resulting from the moment

• Short-term financing: It is one whose maturity or repayment period is less than one year

• Long-term financing: It is one whose maturity (the repayment term) is greater than one year, or there is no obligation to repay

The most common way to obtain financing is through loans or credits to banks

Internal financing: it is achieved from the company's own financial means.

• External financing: will come from investors who are not part of the company

In accordance with article 67 of the Political Constitution, it defines and develops the organization and provision of the formal education at preschool, basic (primary and secondary) and middle, non-formal and informal levels

Plan: how to achieve the objectives and goals defined in the strategy Take to the field the necessary tasks to achieve the points identified in the marketing strategy and marketing plan