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Internal Analysis - Coggle Diagram

- - - - Production
      - R&D
      - Marketing (Advertising)
      - Service and After Sales
    - - Economic value Creation
        
        Maintain Price
        
        Increase Margin
        
        Reduce Price
        
        Maintain Margin, increase sales
  - - - Tangible
        
        Product performance and associated service
        
        Physical characteristics
      - Intangible
        
        Social, emotional and Psychological
    - - Perceptual Map
        
        A two axis diagram, where two relevant variables are used to highlight the position of the reference company compared to its competitors
      - Value Curve
        
        A diagram to evaluate the relative positioning on many variables of a reference company compared to others.
    - - Communication
      - Reputation Building
      - Product Integrity
      - Brand
    - - Economic Value Creation
        
        Price Increases
        
        Sales unchanged, margin increased
        
        Price Unchanged
        
        Sales increased, margin unchanged
- - - - Tangible Assets
      - Intangible Assets
      - Human Capital
    - - Inimitable
      - Rare
      - Organised to capture Value
      - Valuable
  - - - Primary Activities
        
        Operations
        
        Inbound Logistic
        
        Outbound Logistics
        
        Marketing and Sales
        
        Service
      - Support Activities
        
        Infrastructure
        
        HR Management
        
        R&D
        
        Procurement
      - The value chain allows to identify the more relevant activities to pursue competitive advantage. This is due to the assumption that activities are the basis of the competitive advantage