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External Analysis - Coggle Diagram
External Analysis
STEEP
Social
Demographic
Urbanization
Education
Income
Lifestyle
Technological
Breakthrough
3D printing
Blockchain
IoT
Connected Vehicles
Industry 4.0
Political
Government Stability
Taxation
Trade Tariffs
Monopolies Legislation
Economic
Shift in economic power
GNP Trends
Interest rates
Inflation
Ecological
Protection Laws
Compliance to protocols
Porter's Five forces
Threats of new Entrants
Structural determinants
Entry Barriers
Brand Identity
Economies of Scale
Switching Costs
Access to distribution Channels
Capital Requirements
Incumbent's expected reaction
Threats of Substitute products
Abell's Model
Customers
Customers' Needs
Product
If same product --> Direct Competition
If Different product --> Indirect competition
Substitute Matrix
Internal Competition
Factors
Market's Growth :check:
Concentration :red_cross:
Product's Differentiation :red_cross:
Fixed Costs Impact :red_cross:
Excess Capacity :red_cross:
Exit Barriers :red_cross:
Diversity of Competitors :red_cross:
Direct Competitors Matrix
Bargaining power of Suppliers
Relative Concentration
Product Features
Switching costs high
Differentiation is High
Impact on final performance is high
Bargaining Power of Buyers
B2C
Low
, increases if low differentiation, available info, low switching costs
B2B
Relative concentration
Buyer's Characteristics
Product's Features
Product Features
Switching costs low
Differentiation is low
Impact on final performance is low
Understanding the supply chain
Profit pool mapping
Competitor Analisys
